Agencies respond to Google leaving radio
We asked for agencies to give an opinion on Google leaving radio. Charlie Rutman, MPG CEO: “Google tried with two media forms that are under siege...newspapers (which as been well documented) and radio.
Ad groups unite on self-regulation
Four leading marketing and advertising industry associations stated their continuing commitment to work together to develop a cross sector set of privacy principles for...
71% of Florida voters favor gaming compact
By an overwhelming majority of 71 to 23%, registered voters in Florida support the Compact Agreement between the State of Florida and the Seminole...
GroupM, Nielsen to Track TV Spots in real time
The Nielsen Company announced GroupM has signed on for the KeepingTrac service to provide comprehensive near real-time commercial tracking for its clients. KeepingTrac will enable...
Mobile coupon effort by Jiffy Lube gets new customers
A recent ad campaign for Jiffy Lube that featured mobile coupons produced significant redemption, including approximately 50% from new customers. The program, created by...
KDKA, Dollar Energy Fund launch “Warmathon”
CBS Radio’s KDKA-AM Pittsburgh and Dollar Energy Fund are teaming up for the first ever "Warmathon," a 30-hour live broadcast from the PPG Wintergarden...
Mandel on leaving “NielsenConnect”; his next move; radio
Jon Mandel confirmed he has left as President of NielsenConnect, the unit charged with creating new products and services off of Nielsen's portfolio of media and marketing research
RadioTime to beef up revenue offerings to stations
RadioTime, developer of technology for finding and listening to radio online, announced the hiring of Dan Halyburton as the company’s new President. Halyburton, whose...
WSJ: Local TV stations face a “fuzzy future”
The Wall Street Journal published a piece yesterday on the rough revenue predictions for local TV broadcasters. With revenues plunging, viewership in decline and...
Absolut ad airs on CBS for Grammys
Pernod Ricard’s Absolut Vodka broke new ground Sunday night with the roll-out of a primetime network television commercial during CBS' Grammy Awards. The ad,...
Backchannelmedia signs Gray for clickable TV
Backchannelmedia, an interactive TV technology provider, announced Gray Television has signed on for its station group to deploy the Backchannelmedia Clickable TV solution. Gray...
Q2 option-taking to impact upfront
A major media agency CEO recently confirmed what the market is starting to hear—advertisers are pulling back on upfront commitments and Q2 option taking...
Mediabrands launching Hispanic unit
Rick Marroquin has joined Mediabrands as Managing Director to head its new business unit focusing specifically on the Hispanic media & marketing space plus...
Lincoln showcases new MKS at Grammys
Viewers got a surprise from Lincoln during commercial breaks for the 51st Grammy Awards, yesterday on CBS as it debuted winners from its "Project...
Valpak, HGTV pair to promote Dream Home 2009
Entering the 2009 HGTV Dream Home Giveaway will be easier this year when Valpak features the promotion on over 40 million of its familiar...