Tennis Star Melanie Oudin joins AirTran Airways team
AirTran Airways announced a partnership with U.S. Open quarterfinalist Melanie Oudin. The 17-year-old sensation has become the newest team member on the low-cost carrier's...
Toyota plans $1 billion effort in US for Q4
Reuters/WSJ reported Toyota is preparing a $1 billion marketing campaign to boost U.S. sales in Q4, while also expanding its line of hybrid models...
Merkle launches LogicLab for media buying
Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing database marketing agencies, announced the formation of a new business called LogicLab (www.logiclabinc.com). LogicLab...
Ad agency advertises on WXPN
Treating itself like its own best client, advertising and PR agency LevLane, Philadelphia advertises advertising in a series of :30 radio spots that break...
U.S. ad spend down 14.3% in first half
Yes, 14.3% versus a year ago, to $60.87 billion, according to TNS Media Intelligence. Ad spend during Q2 was off 13.9% compared to last...
WPIX-TV, LATV team with Pathmark on Hispanic Heritage Month
WPIX-TV NY (CW) and its Hispanic-targeted digital multicast channel LATV (Channel 11.3) announced a joint partnership with New Jersey-based Pathmark Supermarkets to celebrate Hispanic...
Friedman’s Home Improvement, Maverick Media strike media deal
Friedman’s Home Improvement and Maverick Media Santa Rosa (CA), have entered into an annual partnership in the interactive media space. The partnership includes multiple...
WorldLink teams with AmericanLifeTV
WorldLink, a multiplatform ad sales firm, has entered into an exclusive agreement to oversee all DR ad sales for Baby Boomer cable web AmericanLife...
TargetSpot responds to Triton-Ando merger
As Triton Media just announced that it acquired Ando Media, Eyal Goldwerger, CEO of TargetSpot, the nation's largest Internet radio ad network, had this...
TargetSpot launches new measurement platform
TargetSpot, the nation’s Internet radio ad network, has launched “TargetSpot Analytics”, a proprietary response tracking and reporting system that provides advertisers with deeper insight...
Jennie-O Ad campaign inspires viewers to live healthier
No matter who they are, people put a premium on their health; virtually everyone wants to be well…but without giving up the things they...
WE tv rolls out campaign for “My Fair Wedding”
WE tv will usher in season two of its original wedding makeover series, “My Fair Wedding with David Tutera,” through a multi-platform national marketing...
235 million listen to radio every week
Radio reaches more than 235 million persons age 12+ over the course of a typical week, according to the RADAR 102 National Radio Listening...
“Dora Loves Puppy” line launches at Kmart
Kmart and Nickelodeon/Viacom Consumer Products announce the launch of "Dora Loves Puppy" - an exclusive apparel, toy and specialty goods line designed around top-rated...
Coca-Cola reaches out to multicultural teens via radio, TV
Coca-Cola is rolling out new marketing programs to encourage Hispanic consumers to pursue their dreams and connect with multicultural teens. In addition, the company...