U.S. Ad Market to Decline by more than $1.6 Billion in 2009
Consumers now choose from an average of 119 TV channels, more than ever before in history, but those channels are competing for attention with
Mixpo and NCC extend cable ad campaigns online
Mixpo (www.mixpo.com), an online video advertising technology company delivering locally-targeted display ad solutions, and National Cable Communications (NCC) have forged a partnership giving advertisers...
Sears announces spot with Brett Favre
While Brett Favre's waffling over whether to return to football may have come to a close, his indecision will live on in the new...
NBCU, AMEX launch “Shine A Light”
Yesterday NBCU and American Express invited the public to nominate and vote online for the small business story that most inspires them based on...
McGavren Guild signs Opus Broadcasting Systems
McGavren Guild Media has reached a rep agreement with Opus Broadcasting Systems, Inc. Lead by President Dean Flock, Opus operates its stations, KCNA-FM, KEZX-AM,...
Carl’s Jr. and Hardee’s say “Don’t Fall for the McHype”
The two CKE Restaurants burger chains have a message for America: Don’t believe the McHype. McDonald’s recently launched Angus Third Pounders. CKE will be...
Sony holiday campaign using radio, television
Sony Electronics announced its new integrated marketing campaign, which aims to reinforce Sony as a leader in quality and spur consumer demand for holiday...
VW of America launches review
Volkswagen invited AOR Crispin Porter + Bogusky to defend, according to AdWeek. VW spent $220 million last year in media, according to Nielsen numbers....
RASS signs Earthworks' Hit Parade Radio
Earthworks Entertainment announced that its Hit Parade Radio has signed with Scott Gilreath's Radio Affiliate Services & Syndication that includes affiliate sales and national...
Hard-Hit schools try media push via radio, TV
The Wall Street Journal reports public schools in the U.S. have added media campaigns to their back-to-school shopping lists. Financially struggling urban districts are trying to win back
Glenn Beck loses sponsors after Obama remark
The NY Times reports about a dozen companies have withdrawn their commercials from Fox News’ Glenn Beck program, after Beck said late last month...
Mini Cooper No Urban Dictate resolved
It didn’t take long—only a day after David Honig, President and Executive Director of the Minority Media and Telecommunications Council fired off a letter...
Hooters partners with Kenny Chesney's “No Shoes Radio”
Atlanta-based Hooters restaurants has partnered with NoShoesradio.com, Kenny Chesney's new online radio station which launched last week. The station located at www.noshoesradio.com will reflect...
Zune HD launch gets campaign
Zune HD, the next generation of Microsoft’s portable digital media player, is available now for pre-order and is set to hit store shelves 9/15...
Top Chef: Las Vegas unveils sponsors
Bravo has secured partnerships with the makers of the Glad Family of Products, Macy's, Toyota, Alexia Crunchy Snacks, Diet Coke, MasterCard and Swanson as...