Nexstar launches “101 Reasons TV Advertising Works”
Nexstar Broadcasting Group announced the launch of “101 Reasons TV Advertising Works.” This corporate-produced, on-air initiative underscores Nexstar’s commitment to developing new
GM's Mark LaNeve moving to Allstate
Mark LaNeve, who is leaving his VP/sales post at General Motors on 10/15, has been tapped to join Allstate Insurance as chief marketing officer,...
Cadillac launches creative review
GM is looking for a new creative agency for Cadillac. Media, via Starcom MediaVest Group is not part of the review.“As we continue the...
NBC stars to direct film shorts for Liberty Mutual
NBC and Liberty Mutual recently asked several of the network’s stars to answer the question – “What does personal responsibility mean to you?” Their...
EMAK ending deal with BK for licensed premiums
EMAK Worldwide, a marketing services firm, announced that after Q2 its Equity Marketing agency will no longer be an approved premiums manufacturing AOR for...
Ford launches buyer-focused TV effort
The Detroit Free Press reports Ford plans to launch a 24-week TV campaign on Monday with 40 commercials featuring actual Ford customers talking about...
Wendy's to focus on freshness in new campaign
After five marketing campaigns in almost as many years, Wendy's is launching today a new campaign aimed at reviving its brand by stressing freshness...
Emmis Radio offering endorsement opportunities
Emmis Radio announced a partnership with former dMarc principals Ryan and Chad Steelberg’s Brand Affinity Technologies to offer advertisers access to 3,000+ athlete and...
Campbell launching new V8 effort
Campbell Soup Company’s V8 vegetable drink is teaming up with Produce for Better Health Foundation (PBH) to help teach people about great-tasting and simple...
Mark LaNeve leaving GM
The Detroit News reports General Motors' top U.S. sales exec is leaving the company to pursue "another opportunity." Mark LaNeve, GM's vice president for...
CDW consolidates with Ogilvy & Mather
CDW Corporation, provider of technology products and services to business, government and education, has appointed Ogilvy & Mather, North America as its AOR. The...
SRS Labs lauches TruVolume campaign
SRS Labs, provider of surround sound, audio, and voice technologies, announced the launch of its first television and movie theater focused ad campaign with...
National Focus offering talent-voiced sponsorships
Focus 360 LLC announced its National Focus division has begun selling sponsorship opportunities on two new Sports Byline USA programs, “Inside the Game” with...
MediaVest pulls millions from broadcast TV to Hulu
This, part of a multi-million dollar upfront deal. The deal, which includes six clients (possibly Wal-Mart, P&G and Coca-Cola), will divert millions of dollars...
CARFAX names Zimmerman AOR
Zimmerman Advertising announced that, after six successful months of working with CARFAX on a project basis, it has been named the vehicle history information...