Rate of decline in global ad spend slows
There is some good news coming after all of the first half declines: The global ad market showed signs of bottoming out in Q2...
ESPN Deportes signs Ford, AT&T, BK for “Dream Job: El Reportero”
ESPN Deportes signed multimedia agreement with Ford, AT&T, Burger King and Infinity Auto Insurance to serve as marketing partners for the second installation of...
Carat predicts global ad spend down 9.8%
Carat has issued new global ad spend growth forecasts for 2009 & 2010. The 2009 market decline was worse than previously forecast, but there is a return to modest growth in 2010. Only online
“Brainstorm” premieres with Altoids brand
The new web and mobile comedy series from Fox Mobile Studios stars Altoids, the "Curiously Strong" mint candy, stars in the eight episode series...
Univision offering branded merchandise
Univision announced that for the first time in the company’s history it is selling products based on programming on Univision, TeleFutura and Galavisión with...
Online to score 15% of global ad sales
GroupM predicts that global Internet advertising will grow 11% next year to hit $65 billion, accounting for 15% of all ad sales. US online...
RADAR 102 cume data released
Arbitron cume audience estimates for the 58 RADAR-rated networks. Compared to three months ago, the September 2009 RADAR 102 saw an increase in the...
Mediaedge:cia scoops Ed Ling
Mediaedge:cia (MEC) has appointed Ed Ling as Managing Director for Global Solutions, the agency’s division of international media specialists.Ling comes to MEC following his...
Patriots owner sells ads on ESPN website
The Boston Globe reports The Kraft Sports Group, which owns the New England Patriots, is selling local advertising for the new ESPNBoston.com, a partnership...
Patriots owner sells ads on ESPN website
The Boston Globe reports The Kraft Sports Group, which owns the New England Patriots, is selling local advertising for the new ESPNBoston.com, a partnership...
PSA campaigns kick off
Two multimedia advertising pushes are going out, one to try to prevent teen drinking, the other attempting to benefit shelter pets. Both will have...
Dial Global launches “Project Barac”
Dubbed as Radio’s Health Care Plan, Dial Global announced at NAB a new service that offers stations research and consultant services in exchange for...
Marketron, Donovan collaborate for direct e-orders
Donovan Data Systems (DDS) and Marketron Broadcast Solutions have collaborated to offer completely electronic transactions between spot buyers and radio stations.Direct orders are sent...
CC unveils winners of $1 million in free advertising
From the O'Toole Awards Ceremony at the Nokia Theatre Times Square in New York City, Clear Channel Communications yesterday unveiled the 4A’s 2009 O’Toole Awards...
Arbitron releases RADAR 102 ratings
Arbitron reported in its September 2009 RADAR radio network audience ratings (RADAR 102) more than 187 million persons 12+ heard one or more network...