Southwest Airlines presents “Mr. Destination”
The word “destination” has a double meaning in Spanish – it can describe a travel destination or your future. For Southwest Airlines, it is...
Sun Radio Network signs “Xtreme Radio”
Sun Radio Network announced the signing of a long-term advertising and affiliate rep deal with New York based “Xtreme Radio with Stephen Baldwin &...
JHU, partners launch “Research Means Hope” campaign
The JHU Gazette reports with medical science on the verge of numerous breakthroughs to cures and treatments for a host of human diseases, a...
TNT unveils “Random Acts of Brideness” promotion in NYC
On 6/15, the day before the new original series “Wedding Day” premieres, TNT will commit “Random Acts of Brideness” in New York. A collection...
Amazon turns to customers for new campaign
Amazon.com announced the “Your Amazon Ad Contest,” a national invitation for customers to create their vision of an Amazon television commercial and compete for...
RE/MAX rolls out new straight-talking TV ads
RE/MAX promotes its brand with a strategic media mix of television, cable, radio, print and Internet advertising, and has recently made the move into...
PNC selects Deutsch as new AOR
PNC Financial Services Group (PNC) has selected Interpublic's Deutsch as the bank's AOR. Doner Detroit has held the account since 2001. PNC, it is...
Backchannel's clickable TV hits 400-day milestone
As of June 5, Backchannel Media’s Clickable TV has been operational for 400 days on WCVB ABC Channel 5 in Boston. According to Director...
Lifetime, Mary Kay announce partnership for Army Wives
They are partnering on a multi-faceted media and marketing program to promote the season three launch of the Network's hit drama series Army Wives, 2008's number one basic cable program
Ando Media completes audience survey for CC Radio
In partnership with Clear Channel Radio, Ando Media has completed the most comprehensive radio listener survey ever undertaken. Advertisers will be able to use...
Dunkin' Donuts introduces new wake-up wrap campaign
This summer, Dunkin' Donuts wants Americans to take a bite out of breakfast without taking a bite out of their budget. Dunkin' Donuts, America's...
US ad spend fell 12% in Q1
The Nielsen Company reported U.S. advertising for Q1 was down 12% compared to the Q1 2008. Preliminary figures show that U.S. ad expenditures declined...
Where’s my share of the advertising pie?
Everybody knows that it has been challenging to say the least in the advertising business, and L. McDuff has boiled the entire mess down...
NBCU teams with Microsoft for “Bing”
NBC Universal, as part of its ongoing effort to develop creative promotional opportunities beyond traditional 30-60 second spots, has collaborated with Microsoft to help...
Penske to buy Saturn
Penske Automotive Group, an international automotive retailer, has signed a Memorandum of Understanding with GM to purchase the Saturn brand. If the transaction is...