Volkswagen Super Bowl ad kicks off larger “Das Auto” effort
Volkswagen of America will premiere a 30-second spot during the 3rd quarter of Super Bowl XLIV. The spot will debut a new approach to...
McGavren Guild scores Delmarva Broadcasting
More good news from McGavren Guild Media as Delmarva Broadcasting, previously repped by Katz for many years, has signed on. McGavren Guild will rep...
Super Bowl ad spend reached $2.17 billion over past 20 years
“The Super Bowl remains a singular event for engaging the broadest number of consumers at one time,” said Mark Nesbitt, President, TNS Media Intelligence. “Because it is viewed live and
Arbitron issues RADAR 103 Cume estimates
Arbitron has released cume audience estimates for the 56 RADAR-rated networks. The most current estimates indicate that Network Radio delivers more listeners across major...
NBC returning to traditional Upfront
Jeff Gaspin, Chairman, NBC Universal Television Entertainment announced that NBC will hold its Upfront presentation Monday, May 17th in New York.By returning to a...
Cadillac selects Bartle Bogle Hegarty as new AOR
Bartle Bogle Hegarty has landed creative Cadillac after a review, succeeding Modernista! Boston which didn’t defend. The other finalists were Interpublic Group's The Martin...
Mitsubishi Motors in review
Mitsubishi Motors North America is inviting agencies to pitch its nearly $200 million advertising account, according to AdAge. The incumbent shop, independent agency Traffic,...
Scottrade increases TV presence
Scottrade, the online investing firm that has attracted do-it-yourself investors through its trademark $7 online stock trades and commercials featuring its founder/CEO flying a...
Megatrax launches TV barter
Megatrax, a leading production music library known for its radio barter program, has recently launched a barter alternative for its Television and Cable broadcast...
ESPN, Tecate renew boxing sponsorship deal
ESPN and Tecate beer announced the renewal of their boxing sponsorship agreement that aligns the company with ESPN’s Spanish and English-language boxing content on...
Hanes pulls Charlie Sheen from TV commercials
Hanes has dropped Charlie Sheen as a TV spokesman for its T-shirts. His ads with Michael Jordan have been "suspended effective 12/28," according to...
TVB ePort passes half-billion mark in order volume
TVB ePort, the electronic bridge that enables eBusiness transactions between stations, agencies and rep firms, has passed the half-billion-dollar mark in order volume, it...
Media Monitors releases 2009 radio totals
Media Monitors, the leader in broadcast and cable monitoring, released the 2009 Radio SPOT TEN showing the leaders in radio advertising in the last...
Chrysler hires four new advertising agencies
The Detroit News confirms Chrysler Group LLC unveiled the final roster of new agencies handling its four brands upon termination of its long-time partnership...
George Foreman moves to Zimmerman
Zimmerman Advertising Ft. Lauderdale been chosen as AOR for the George Foreman brand (Applica Consumer Products) of household appliances, following a review. It includes...