Marketron releases “Marketron Revenue Builder”; signs Cox
Marketron, provider of management solutions for the media industry, announced availability of a new enterprise application that significantly improves radio’s ability to sell and...
McGavren Guild adds WLFM-FM Chicago
McGavren Guild Media has reached an agreement to rep WLFM-FM, “87.7FM, Chicago’s Smooth Jazz.” Broadcasting from atop the Hancock Center and helmed by SVP/GM...
AAF to present Southwest Airlines with award
The American Advertising Federation (AAF) Tenth District will present its highest honor of leadership and innovation in advertising to Southwest Airlines and its portfolio...
National campaign promotes hiring folks with disabilities
The organization Health & Disability Advocates is spearheading a collaborative of 30 states, which will launch a national campaign promoting the hiring of people...
CBS sells out Super Bowl spots
Reuters reports CBS has sold all the ad spots for the television broadcast of the Super Bowl championship game this coming Sunday, the network...
truTV unveils Super Bowl ad with Troy Polamalu (video)
truTV has revealed its first-ever Super Bowl ad, giving viewers an early glimpse at how the network will bring NFL fans what they’ve always...
Union Radio makes presentation to advertisers in Miami
Union Radio presented 1/28 in Miami its global Spanish language information and entertainment platform to an audience of media buyers, agency representatives and clients....
CC Radio, CC Outdoor move the needle for entertainment companies
Major film studios have made multiplatform deals with as of late with Clear Channel’s radio, digital, mobile and outdoor platforms. Among the deals are ...
Study shows initial advertiser attitudes toward tablet category
Frank N. Magid Associates has announced findings from consumer focus groups and one-on-one executive interviews with media buyers focused on the tablet category, its...
Initiative details Superbowl pre/post efforts
Initiative announced it has placed 10 Superbowl spots and partnerships for a range of clients (i.e. Hyundai/Kia, Dr. Pepper, Vizio, FlowTV) and is conducting...
Muhammad Ali, Christina Aguilera raise funds Haiti in Yum! PSA
Global humanitarian and sports icon Muhammad Ali along with multi-Grammy Award winner Christina Aguilera are joining forces to help the United Nations World Food...
Daystar sponsors NASCAR Team for 2010 season
Daystar Television Network, the fastest-growing faith-based network in the world, has signed on as the new primary sponsor for the Golden Gate – Richard...
NYC Media, NYC TLC launch “Be a Backseat Driver”
NYC Media, the official TV, radio and online network of NYC, and the New York City Taxi and Limousine Commission announced the launch of...
Disney, Common Sense Media launch Internet safety campaign
Disney has teamed with Common Sense Media to help kids and tweens safely navigate the internet and other digital platforms and to get parents...
Farmers Insurance, GLR name national sweepstakes winner
Farmers Insurance and GLR Networks announced the winner of their joint online sweepstakes that offered listeners across the US a chance to win an...