NYC DOE, CC partnering in pro bono campaign


NYC Schools Chancellor Joel Klein has launched the fourth annual NYC School Survey, which engages all 1.6 million of the public school parents, teachers, and 6th-12th graders in a dialogue about the learning environments at their schools. Results of this year’s survey will be available in June, enabling schools to use them as they plan for the 2010-11 academic year. Additionally, Klein announced the Department of Education’s (DOE) partnership with CC New York in a pro bono marketing campaign to raise awareness about the survey and increase participation.

“We approached the Department of Education and Chancellor Klein’s office last fall because we believed that by combining our outdoor, radio, and digital assets, together we could make a real difference in such a meaningful campaign as this,” CC NY President and Market Manager Joseph Puglise said. “We can think of no more deserving an area of focus than education, and hope to play a very small role in making a very big difference.”

Clear Channel—at no cost to taxpayers—will contribute more than $500,000 in media assets over eight weeks across its outdoor, radio, and digital platforms.  Additionally, the company donated hours of manpower and resources to help create most of the external marketing materials that will be distributed across the five boroughs.