Pure Michigan Summer campaign may be axed
Michigan Economic Development Corporation President and CEO Greg Main warned that the awarding-winning Pure Michigan tourism campaign may be forced to cancel all summer...
Kantar Media says US ad spend down 12.3% 2009
Total ad spend fell to $125.3 billion as compared to 2008, according to data released by Kantar Media. Q4 2009 spend was off 6%...
Zenith Media selects Rentrak's Upfront STB Package
Zenith and Rentrak Corporation, a leader in multi-screen media measurement serving the ad and entertainment industries, announced Zenith USA will be using Rentrak's TV...
GroupM agencies to offer digital ad verification
GroupM entered into two deals with DoubleVerify and AdSafe that will allow its media agencies to definitively verify that their clients’ digital ads run...
Studios, MSO’s launch major effort promoting Movies on Demand
Major Hollywood studios and cable companies have joined forces for a significant push to expand consumer awareness of the value offered by Movies On Demand, a service that provides a convenient way to rent top-grossing box office hits on cable
Initiative wins global Iberostar biz
Initiative has won the global planning and buying account for hotels and resorts company Iberostar, beating five other media agencies in the review. Coordinated...
UPS teams with NCAA, CBS Sports
UPS will expand its long-standing advertising relationship with CBS Sports to become an Official NCAA Corporate Partner. The four-year agreement begins with the 2010...
J.G. Wentworth launches new TV spot
What’s better than a troupe of Vikings singing a Wagnerian operetta about selling structured settlement payments? How about a city bus full of workaday...
Cost of network prime spots drop 11% in Q4
An analysis by media agency TargetCast tcm utilizing data from NetCosts shows the average cost per unit for a primetime spot on network television in Q4 dropped 11% to $105,821 (compared to costs a year ago). FOX still had the highest unit cost at $122,098
How consumers respond to male, female voices in ads
That’s what a new study sought to find out. A lot of thought goes into the “right” voice for every ad. Certainly the tone...
Kraft Foods ties sponsorship with NCAA, CBS Sports
Kraft Foods has teamed with the NCAA and CBS Sports to become an Official NCAA Corporate Partner for several of its flagship snack brands,...
New Chevy marketing effort readies
The Detroit Free Press reports the new campaign will include the cars and use “excellence for everyone,” Mark Reuss, president of GM North America,...
LifeLock to pay $12 million to settle FTC charges
LifeLock, a big advertiser on TV, and radio talk shows, has agreed to pay $11 million to the Federal Trade Commission and $1 million...
Univision names sponsors for “Nuestra Belleza Latina"
Univision Communications announced its roster of new and returning sponsors for the return of “Nuestra Belleza Latina” (Our Latin Beauty) -- the program that...
BlackArrow, Fox Cable partner on dynamic VOD ad trial
BlackArrow, provider of advanced ad solutions for new television platforms, has partnered with Fox Cable Networks to trial the BlackArrow Advanced Ad System across...