eDiets.com names Mercury Media AOR
Mercury Media, the largest privately-owned, full service direct response media agency in the country, has been named AOR by eDiets.com. The agency is responsible...
VeriFone buys Taxi Media Sales from CC Outdoor
Accelerating its strategic expansion into payment-enabled media, VeriFone Holdings has acquired the Clear Channel Taxi Media business from
Super Bowl spots selling fast, says CBS
CBS says it has less than a handful of remaining commercial slots for the big game. CBS has sold 95% of its 62 ad slots, Jo Ann Ross, president of network sales, told USA Today. This, despite
CC Radio launches “Brighter Day” PSAs
As part of its “green” initiative, Clear Channel Radio is kicking off a new campaign this week called “Brighter Day” to encourage listeners to...
AT&T drops Tiger
AT&T has become the latest sponsor to drop its endorsement deal with Tiger Woods after revelations that the golfer had multiple extramarital affairs."We are...
Taco Bell rolls out low fat campaign
Taco Bell, which does some 70% of its business via the drive-thru, is introducing better choices for America with its new Drive-Thru Diet Menu,...
Panasonic picks Arnold after review
Havas' Arnold has reportedly added Panasonic's CE business following a review that began in November. Kirshenbaum Bond Senecal + Partners were the incumbent on...
ShareBuilder launches new TV campaign
ShareBuilder from ING DIRECT USA announced the premiere of a new television campaign that encourages every American to invest in their future, even if...
FedEx Express launches international campaign
The Memphis Business Journal reports FedEx Express has launched a new global ad campaign titled “FedEx Delivers to a Changing World.”The campaign highlights how...
Evian's Dancing Babies is Best Ad of 2009
A new media study among 316 viewers of three commercials from the Wall Street Journal’s list of the top five ads of 2009 revealed...
HD Radio Alliance details Q1 campaign
The HD Radio Alliance and its member radio companies march into 2010 with new spots focusing on the primary HD Radio consumer benefits: More Stations and...
Aflac initiates review
Aflac is putting its account in review. Incumbent Publicis Groupe's The Kaplan Thaler Group, which brought to life the client's iconic duck a decade...
Navy campaign wins OOH media plan award
Campbell-Ewald and Outdoor Services received top honors in the 2009 Out of Home Media Plan Awards presented by the Outdoor Advertising Association of America...
New Year to be soft for retailers
Coming out of a sluggish holiday season, the New Year doesn't hold much promise for retailers when it comes to their same store sales,...
Diamond Foods launches Pop Secret campaign
Diamond Foods will premier a new marketing campaign in support of the re-launch of Pop Secret premium popcorn. The integrated campaign includes six national...