Major League Baseball taps Hill Holiday as new AOR
After a review that started in July, Major League Baseball (MLB) officially selected Boston-based Hill Holliday as its agency of record. The partnership will...
Cuomo for Governor ad buy thick on spot cable
News from the belly of the NY State media wars for the governor’s race: Looks like NYS AG Andrew Cuomo may be smelling victory...
Media Monitors offers 10 more markets
Stations in Charlotte – Gastonia-Rock Hill, NC, Orlando, Columbus, Milwaukee-Racine, WI, Austin, Indianapolis, Providence-Warwick-Pawtucket, Norfolk-Virginia Beach-Newport News, Raleigh-Durham and Nashville who subscribe to Arbitron’s...
Hass Avocado launches campaign featuring John Lynch
The Hass Avocado Board has launched a major campaign designed to spotlight avocados as the perfect food for college football fans. At the center...
Canoe, ANA unveil
Canoe Ventures, the JV founded by the country’s leading cable operators, in partnership with the Association of National Advertisers (ANA), announced the “CEE MEE”...
Birmingham and Consumer Electronics spots detailed
According to Arbitron, Birmingham, AL is the 57th largest radio market with a population of 891,000. According to Media Monitors, the #1 radio advertiser...
US ad spend up 3.8% year-over-year
As global ad spending continues a steady climb to recovery in the first half of 2010, advertising in the world
TiVo issues
TiVo has invited brands and advertisers to take the "TiVo Challenge" by trading in the value of their least performing prime-time 30-second TV spot...
Euro RSCG Social launches
Euro RSCG Worldwide has officially launched Euro RSCG Social, the newly formalized cross-discipline, cross-leadership social media arm of the global advertising and marketing agency...
Nissan applies new social media tactics for Juke launch
The auto industry is expected to spend about $1.2 billion this year on social media advertising, and that number is projected to grow to...
Belo moves to Media Monitors
Belo Corp. has tapped Media Monitors as the provider of competitive market intelligence in 14 markets which represents 19 broadcast TV stations and two...
Detroit Media Partnership signs with Yahoo!
Detroit Media Partnership (which manages the business functions of the Detroit Free Press and The Detroit News) launched a local ad relationship with Yahoo!...
Bausch + Lomb Crystalens campaign featuring Florence Henderson
Bausch + Lomb, the global eye health company has launched a national TV campaign for its intraocular lens, Crystalens, in several markets. The campaign...
Ford plans Hulu reality show for 2012 Focus
Ford will promote its new Focus in an online reality television show made with Bertram van Munster and Elise Doganieri, creators of
ION launches new look, campaign
ION Television’s new on-air look, which launched 10/4, was developed by Greenwich, CT-based The Brand Gallery (ION Television’s logo and “Positively Entertaining” tagline remain...