WRR-FM, McGavren Guild sign in Dallas
McGavren Guild Media announced that effective immediately, they’re selling the heritage Classical WRR-FM Dallas (owned by the City of Dallas) nationally. station joins (actually...
Cars.com doubles ad buy in Super Bowl XLV
Cars.com is heading to the Super Bowl XLV (February 6) with two brand new commercials. The site's return to the Big Game marks the...
Aircell names T3 AOR for Gogo inflight internet
Aircell’s Gogo Inflight Internet is the world’s leading provider of airline internet connectivity. T3 Austin, TX will handle strategy, creative and media. Today, Gogo is available...
Clear Channel Radio partners with USO for PSAs
The campaign will support U.S. troops and their families. Last year alone, the USO’s media exposure generated from CC Radio was valued at over...
Nexstar campaign shows effectiveness of local TV advertising
Nexstar Broadcasting Group announced that, based on a year of success, it is expanding its company-wide campaign, “101 Reasons TV Advertising Works.” The expansion...
ION hits NYC streets with
On the heels of the network’s ratings success story as the fastest growing network, year over year, ION Television hits Madison Avenue, October 19-21,...
Chevron spoofed in fake campaign releases:
Chevron corporate confirms: Numerous news organizations were taken in 10/18 by two spoof press releases regarding its just-launched “We Agree” campaign. Here is the...
Portland, Oregon & Automotive Parts spots revealed
According to Arbitron, Portland, OR is the 23rd largest radio market with a population of 2,106,200. According to Media Monitors, the #1 radio advertiser...
American Idol still has the most expensive ads
The average cost of a 30-second ad in the Tuesday-night edition of "American Idol" is $467,000, making it the most expensive program on television...
MAGNAGLOBAL ups US ad revenue forecast to 4.1%
MAGNAGLOBAL has released an updated
Pandora extends AdReady to small businesses
Over half of the daily listening on Pandora is on smartphones. With over 65 million registered listeners in the US, this represents a significant local mobile audience in every market around the
ZenithOptimedia upgrades global forecasts; details US media
The advertising recovery has continued to surprise on the upside, prompting ZenithOptimedia to upgrade its forecast for global ad growth this year from
Political ad spend up 14% over last week
Wells Fargo Equity Securities (Marci Ryvicker and Timothy Schlock) are tracking political ad dollars. As a corollary to their political update report published 9/30 ("We Stick With Our $3.3B Political Forecast-Lower TVL Estimates"), we are
Reed's to launch first radio campaign via 104.3 MYfm
Reed's, Inc., maker of the top-selling sodas in natural food stores nationwide, announced its Reed's and Virgil's brands will be featured in their first...
Union Pacific launches
Union Pacific's first national campaign in nearly a decade illustrates the company's door-to-door shipping logistics expertise. It is the most comprehensive ad campaign in...