Super Bowl advertisers see huge surge in social media posts
Advertisers that bought spots in this year’s NFL Super Bowl saw a massive surge in social media activity relating directly to their brands, according to research conducted by Initiative
Wrigley chooses Mediaedge:cia for 4 more
Mediaedge:cia announced that following a media review they have been selected as media agency of record by Wrigley in Singapore, the Philippines, Indonesia and...
Miller High Life ad celebrated small businesses
While much of the country watched two high-powered offenses battle it out on the gridiron, Miller High Life took a timeout for common sense...
Doritos fan-created Super Bowl Ad scores #2 USA Today ad meter
Doritos tortilla chips announced that its consumer-created Doritos commercial, "Underdog," which aired for the first time nationally the Super Bowl XLIV broadcast, placed second...
SMGx meeting on Live Only gets bad review
An unnamed industry source who attended a meeting set by Starcom 2/4 (the first Starcom scheduled after its December open-letter announcement that
Porter Novelli named Digital AOR for Bel Brands
Porter Novelli has been named agency of record for digital activities for Chicago-based Bel Brands USA's portfolio of snack cheese products, which includes The...
Jenny Craig ends campaign after lawsuit
The AP reports Jenny Craig has agreed to end an ad campaign featuring Valerie Bertinelli as part of a legal settlement with Weight Watchers...
Online ad network adoption up 24% since 2008
69% of media planners and agencies now use online advertising networks as part of their digital ad buys, representing a 24% increase in the...
RAB Board to attend ANA conference
The RAB is partnering with the Association of National Advertisers (ANA) for its Board meeting. The RAB Fall Board Meeting will co-locate with the...
RadioTime launches Traffic Builder Campaign
RadioTime, the world’s largest Internet radio search engine, launched its Traffic Builder Campaign to help terrestrial and Internet-only radio broadcasters attract new online listeners. ...
Shari Anne Brill latest to leave Carat
The end of the “gatekeepers?” Yet another research exec has been let go in the media agency arena. Shari Anne Brill, SVP/Director of Programming...
Hyundai Super Bowl ad features new Sonata, Tucson
Hyundai will be one of the most visible sponsors of Super Bowl XLIV on Sunday with a total of eight ads airing throughout the...
Marketron releases “Marketron Revenue Builder”; signs Cox
Marketron, provider of management solutions for the media industry, announced availability of a new enterprise application that significantly improves radio’s ability to sell and...
McGavren Guild adds WLFM-FM Chicago
McGavren Guild Media has reached an agreement to rep WLFM-FM, “87.7FM, Chicago’s Smooth Jazz.” Broadcasting from atop the Hancock Center and helmed by SVP/GM...
AAF to present Southwest Airlines with award
The American Advertising Federation (AAF) Tenth District will present its highest honor of leadership and innovation in advertising to Southwest Airlines and its portfolio...