Scarborough fills CEO position with Tom Drouillard
Scarborough Research announced that Tom Drouillard will join the company as President and CEO, effective January 1st. He joins Scarborough from serving as President...
Ford, GM sales up again in November
Another good month for Detroit—and another good reason for local and national media to keep the ball rolling in their pitches to marketing managers...
Study: Ads on local TV news drives greater awareness
A new survey with 2,500 local TV news viewers in Hearst Television markets by Frank N. Magid Associates finds local television news more effective...
HD Radio Alliance announces 2011 marketing plans
The HD Radio Alliance member companies will continue their joint partnership, which includes with a new marketing effort for 2011. The estimated media value...
Euro RSCG's Marian Salzman: 11 Trends for 2011
With things moving so fast as they have been in the mobile, online and social media spaces, we’d all like to know what to...
Sacramento and beverages ads examined
According to Arbitron, Sacramento is the 27th largest radio market with a population of 1,850,200. According to Media Monitors, the #1 radio advertiser in...
Black Eyed Peas to perform for Bridgestone Super Bowl XLV Halftime Show
The six-time Grammy award-winning, multi-platinum recording band is set to perform in on FOX’s Super Bowl presentation at Cowboys Stadium Sunday, February 6. This...
Getting the most local ad dollars in Holiday shopping
Holiday shopping brings the advertising onslaught. It is not to late to incorporate solid retail information into your local sales and marketing efforts to...
Bravo names sponsors for Top Chef All-Stars
Bravo has stirred up partnerships with Buitoni, Swanson Broth and Toyota as official sponsors for the eighth season of "Top Chef All-Stars," the Emmy...
Jason Peterson COO at Euro RSCG Chicago
Euro RSCG Chicago has named Jason Peterson as chief creative officer, effective 12/1. He was most recently executive creative director at Translation in NYC....
Stars Go Dim wins Subway Fresh Artists competition
Subway, Clear Channel Radio and OurStage.com announced that local Tulsa band, Stars Go Dim was selected as the grand prize winner of the Subway...
Pandora signs as umbrella sponsor for NBC Skating Series
No, not the personalized internet music service: With US national headquarters in Columbia, MD and worldwide HQ in Copenhagen, Denmark, Pandora manufactures and markets...
Knoxville, TN and Television spots revealed
According to Arbitron, Knoxville, TN is the 70th largest radio market with a population of 682,400. According to Media Monitors, the #1 radio advertiser...
WGN Facebook campaign helps brides in need
In response to the fire that destroyed Eva's Bridals of Chicagoland suburb Oak Lawn on 11/17, WGN Radio launched a campaign on its Facebook...