McGavren Guild Media expands LA office
McGavren Guild Media is beefing up operations on the West Coast. CEO Lisa Sonnenklar tells RBR-TVBR these changes are due to the fact that...
AURN will rep SupeRadio's Urban inventory
Howard Eisen, EVP/Sales for American Urban Radio Networks, tells RBR-TVBR he’s very excited about the partnership and that their products and AURN’s are very...
Top Holiday TV ads ranked, with Coca-Cola on top
‘Tis the season for Holiday ads across all media, but television ads get the most attention at the watercooler. Ace Metrix, which measures television...
Les Moonves: Television upfront to be stronger next year
Even though we still have six months to go, the CBS Corp. CEO said this week at the UBS Media Conference in NYC he expects the US TV ad recovery to continue and that next year's upfront selling season will be stronger than 2010
CheapOair launches Get There For Less TV effort (video)
The top 10 online travel booking site is debuted its first-ever television campaign 12/6. The 30-second ads feature the tag, "Get There for Less."...
Cherokee Nation taps Red Square for casinos, hotels
Cherokee Nation Entertainment (CNE) has named Red Square Agency as its agency of record. Headquartered in Catoosa, OK, CNE is the gaming and hospitality...
RADAR 107: Radio listening up 3% over last December
Arbitron gave some highlights from its RADAR 107 National Radio Listening Report, which is scheduled for release on 12/13. The report shows an increase...
Regional Reps signs VerStandig Broadcasting
The independent sales rep firm specializing in small and medium market Radio stations, has signed an exclusive rep agreement with VerStandig Broadcasting. Regional Reps...
Jewelry, Gems, Allentown and Bethlehem spots observed
According to Arbitron, Allentown/ Bethlehem is the 69th largest radio market with a population of 705,200. According to Media Monitors, the #1 radio advertiser...
Arby's names BBDO NY AOR
Arby’s Restaurant Group, a subsidiary of Wendy’s/Arby’s Group, has selected BBDO New York as its national agency of record. The announcement comes following a...
Global ad spend to pass $500 billion in 2011
GroupM said global ad spend in measured media is expected to exceed $500 billion for the first time ever next year following an economic recovery that also sparked significant ad spending increases in 2010, according to its revised
FOX first to try Shazam's Listening Screen Takeover service in US
Shazam, a leading mobile music discovery provider, announced the U.S. launch of an in-app ad campaign service dubbed the ‘Shazam Listening Screen Takeover,’ which allows...
Progressive campaign takes Flo's superstore to the road
Progressive Insurance’s latest effort has a passionate customer spreading the word about his favorite insurance company. And, he’s doing more than just telling his...
DDB North America gives O'Brien presidential stripes
DDB Worldwide announced that Mark O'Brien, currently DDB North America's COO, has been named President of DDB North America, effective immediately. Dick Rogers, who...
Disney launches media review
It includes both planning and buying duties on its movies, theme parks, consumer products and Disney Channel. The account has been held by Publicis...