A pair of privately owned radio stations serving communities to the west of Fort Bragg, N.C., in the Sandhills region are the latest to sign on for digital advertising white label services offered by Townsquare Media through its Townsquare Ignite segment.
Thee agreement with Muirfield Broadcasting brings the services launched in 2024 through Townsquare Ignite’s Media Partnerships division to Muirfield Broadcasting’s WIOZ “Star 102.5” and WIOZ-AM in Aberdeen-Southern Pines, N.C.
As Townsquare explains, “Through a white-label offering, the division enables partners to benefit from the same proprietary technology, operational expertise, and data-driven strategies that have fueled Townsquare’s success.”
Townsquare Ignite has media partnerships with 16 local media companies, adding 41 incremental markets to Townsquare’s 74 markets for a total market penetration of 115 markets.
Townsquare Ignite Chief Revenue Officer Shaun Collignon commented, “We’re seeing growing interest from local media companies looking to diversify and grow their digital advertising business while strengthening their relationships with advertisers. Because Townsquare has successfully transformed its own business, we’re uniquely positioned to help other broadcasters do the same.”
Muirfield Broadcasting GM Tiffany Hewitt added, “This partnership strengthens our ability to deliver comprehensive marketing solutions for our clients. By combining advanced technology, strategic expertise, and real-time campaign insights, we can offer businesses smarter, more effective digital marketing that complements the trusted reach of our local media brands.”
