Political ad spend up 16% over previous week
Wells Fargo Equity Securities (Marci Ryvicker and Timothy Schlock) have been tracking political ad dollars up to the 11/2 elections. They provide a weekly...
New Boost Mobile campaign debuts on network, cable
Boost Mobile has debuted its latest campaign, which features a 20-foot tall giant who is having a rough time dealing with his oversized stature....
Best Buy consolidates media with Starcom
Best Buy has consolidated its nearly $300 million planning and buying account with Publicis Groupe's Starcom. The account was previously split, with Starcom managing...
San Francisco Board of Supervisors OK
Similar to the Santa Clara, CA ordinance passed this August, The San Francisco Board of Supervisors gave preliminary approval 11/3 to banning toy
In the Raw launches
Cumberland Packing Corp., makers of the “In The Raw” family of all-natural sweeteners—Sugar In The Raw and its zero-calorie sibling, Stevia Extract In The...
PumpTopTV Network, Nielsen partner for gas pump measurement
Bringing quantitative measurement to the gas pump, Outcast has partnered with Nielsen to measure and report network audience traffic each month across the industry's...
Charlotte and motion picture spots detailed
According to Arbitron, Charlotte, NC is the 24th largest radio market with a population of 2,040,000. According to Media Monitors, the #1 radio advertiser...
Pistachio nut commercial stars former Gov. Rod Blagojevich (video)
A national TV commercial for Wonderful Pistachios starring Rod Blagojevich, the former governor of Illinois, aired for the first time Sunday night during Game...
Wendy's, Bravo Group launch campaign for Hispanic market
Wendy's International and its Miami-based Hispanic agency The Bravo Group, announce the launch of Wendy's "Sabor de Verdad" campaign for the U.S. Hispanic consumer...
Kohl's details 2010 Holiday Campaign
The retailer’s 2010 integrated holiday campaign leverages messaging from the “The More You Know, The More You Kohl’s” platform. Key messages such as “Give,...
Dove goes cross-platform with NBCU Digital Entertainment
NBC Universal Digital Entertainment, NBC Universal Digital Sales and Unilever’s Dove brand have formed a new mobile entertainment portal for women – “Dove Good2Go.” ...
Univision names branded entertainment partners for "Eva Luna"
Univision Studios’ first primetime dramatic production, “Eva Luna” (via Venevision) unveiled branded entertainment partners for the upcoming novella. As the leading sponsor, General Motors’...
Finding an emotional connection is key to finding customers
Arylessence is in the fragrance business, but a report just released shows ways to connect with consumers and motivate them to take your product to the cash register can spur creative thinking for just about any product and service. Think about all
Go Daddy details Super Bowl advertising
Go Daddy’s commercials for the 2011 Super Bowl are far from being approved, in fact, they haven’t even been filmed yet, but CEO and...
Subway Fresh Artists regional winners named
To support new music discovery and up-and-coming artists, Clear Channel Radio, in collaboration with OurStage.com, partnered with Subway to kick off a nationwide campaign...