Top Holiday TV ads ranked, with Coca-Cola on top


‘Tis the season for Holiday ads across all media, but television ads get the most attention at the watercooler. Ace Metrix, which measures television ad effectiveness, announced the top holiday ads for 2010, based on its “Ace Score”   measure of ad creative effectiveness. Coca Cola’s “Snow Globe,” featuring Santa shaking a snow globe containing a small holiday town, took top honors for the best holiday ad of 2010.

The ad scored an Ace Score of 658, out of a possible 950, over 110 points above the beverage category norm and over 120 points above the average score in the Ace Metrix database of nearly 8,000 national ads. Over 120 national holiday-themed ads have launched since October, representing over 17% of all new ads, and include retail, auto, technology, consumer/packaged goods, and food/snack ads.

“The Coca-cola ad resonated particularly well with women ages 36-49; scoring high in both attention and likeability. Says one Mom, ‘coke and Santa go together. The best holiday ad so far, all good and heartwarming,’” said Peter Daboll, Ace Metrix CEO. “According to our research, Coke’s holiday ad this year outperformed the Coke holiday ad, animated polar bears and penguins, from last season, specifically performing better among younger audiences.”

“In general, in order to be successful holiday ads need to create broad demographic appeal. We see this effect with the Coca-cola “Snow Globe” ad; every demographic group likes this ad,” continued Daboll.

The Top 10 Holiday Ad 2010 list:

Rank           Product           Ad Title           Ace Score
1           Coca-Cola Classic           Snow Globe           658
2           Amazon Kindle           Grandma Holiday Ad           646
3           Nintendo Wii           Woman Gets Out Of Doing Chores           641
4           M&M’s Candy           Mike And Jen’s Faces On Candy           638
5           Hersheys Hershey Bar           Chocolate People Sing Carols           628
6           Verizon Wireless Service           Snowman Becomes A Droid           622
7           Infiniti Winter Event           Competitive Winter Event           614
8           Planters Nuts           Nutcracker Cracks Mr. Peanuts           614
9           Best Buy Electronics Store           Who’s Supporting Christmas?           614
10           Hershey           Delightfully Delicious           607

Top 2010 Holiday Ads by Category

Category           Brand           Ad Title           Ace
Top Retail           Best Buy           Who’s Supporting Christmas?           614
Top Auto           Infiniti           Winter Event 2010           614
Top Technology            Grandma Holiday Ad           646
Top Snacks, Food, and Alcohol, and other           My M&M’s           Mike And Jen’s Faces On Candy           638