Optimedia US releases Content Power Ratings 3.0
As the ad industry enters the television upfronts, Optimedia US unveiled findings from Content Power Ratings 3.0, its third annual report that ranks
NBC taps Microsoft for digital ads
NBC and Microsoft Advertising announced a unique digital marketing partnership designed to promote NBC's "More Colorful" Fall 2010 program lineup. The partnership will be...
Wachovia: scatter remains 20%-30% above upfront rates
The Wachovia Media team reports scatter pricing for cable and TV networks remains up in the 20-30%'s vs. upfront rates. The “frothy” scatter market, as their report says, has elevated expectations for the '10-'11 upfront, potentially creating some
Q1 ’10 Internet ad revenues hit record $5.9 billion
Internet advertising revenues in the U.S. hit $5.9 billion for the first quarter, representing a 7.5% increase over the same period in 2009, according...
Ad Council, Neighborworks launch PSAs for foreclosure crisis
The Ad Council, in partnership with NeighborWorks America, launched a new national PSA designed to educate homeowners about where they can turn for help...
Cash for Gold USA unveils new TV spot
Cash for Gold USA, the Internet’s leading buyer of gold jewelry, sterling silverware and diamonds, has unveiled a new TV commercial that made its...
Chrysler readies new branding campaign for television
Chrysler is prepping the launch of a corporate branding TV campaign it hopes will help repair its image in the minds of consumers. Interpublic’s...
Procter & Gamble, NBC Digital target baby boomers with websites
Procter & Gamble Productions and NBC Digital Networks have launched a network of websites aimed at the baby boomer generation. The network, “Life Goes...
Indianapolis 500 is a “GO” for Go Daddy
Go Daddy is putting the GO in this year's Indianapolis 500 broadcast on ABC TV. The world's largest Web hosting and domain name provider is the primary sponsor for the live race broadcast
Carl’s Jr. kicks off Teriyaki Chicken Sandwich
Carl’s Jr. is welcoming in the warmer weather with its newest seasonal offering: the Teriyaki Chicken Sandwich. To help celebrate the “Hawaiian Summer,” Carl’s...
RAB re-launches online advertiser channel
The Radio Advertising Bureau unveiled a new and expanded version of RAB.com devoted specifically to the needs of advertising and their clients. The “For...
New “Beef. It's What's For Dinner” effort launches with radio
The new "Beef It's What's For Dinner" campaign is premiering this month with an emphasis on helping Americans become more familiar with the 29...
Interim Healthcare debuts national television campaign
Interim HealthCare, the nation's leading and oldest franchise healthcare and in-home senior care company, announced the launch of its new national television campaign in...
Focus 360's National Focus opens Detroit office
Focus 360 LLC announced its National Focus division has opened a Detroit office run by Thomas O'Brien, a 30-year radio sales veteran who has...
SEC charges SpongeTech with securities fraud
Looks like radio stations and networks may be getting a little smile on their collective faces, after alleged widespread non-payment of ads by The