GM partners with NBC Universal on 2012 London Olympic Games
The new media partnership revolves around NBC's U.S. coverage of the 2012 London Olympic Games that provides GM with exclusive domestic automotive advertising rights....
Young & Laramore scores Scotts
The independent Indianapolis agency has been named as Scotts LawnService AOR, overseeing its brand national advertising, including radio, print, out-of-home, direct mail and digital...
Walmart using radio against NYC City Council for new store (video)
The giant retailer started airing ads on 14 metro radio stations 1/10 blasting City Council members two days before the City Council is scheduled to hold a hearing examining the potential
Boston and weight loss spots examined
According to Arbitron, Boston is the 10th largest radio market with a population of 4,054,600. According to Media Monitors, the #1 radio advertiser in...
Teleflora to feature Faith Hill collection in Super Bowl XLV ad
The leading flower delivery service, along with five-time Grammy Award winner Faith Hill, announced the creation of "The Collection by Faith Hill." Developed with...
CBS Corp. offers up EcoAds
Consumers are more concerned than ever that the products they buy are environmentally-conscious, so a Good Housekeeping-type stamp of approval may be a good...
Top broadcast cable TV ad categories in 2010
Media Monitors continues its rollout of advertiser breakdowns for 2010. Today, we have the Cable Top Twenty report by high performing categories, comparing figures...
Top broadcast TV ad categories in 2010
Media Monitors continues its rollout of advertiser breakdowns for 2010. Today, we have the TV Top Twenty report by high performing categories, comparing figures...
Goldhersz replaces Checkeris as MediaCom NA CEO
Harvey Goldhersz, Vice Chairman, Worldwide COO of MediaCom Worldwide with extensive digital and management experience, had been named CEO of MediaCom North America. MediaCom...
Spot spend helps drive 6.4% growth in first nine months of 2010
RBR-TVBR observation: Rate of growth of Internet was not as high ...When mobile broadband video ads improve in quality and seamlessness
Big Three report double-digit sales increases
Broadcasters can likely be assured with this good news, as higher sales usually lead to higher ad budgets—both national from the Detroit automakers and...
"Determined Dozen" of radio, cable, television unearthed
Media Monitors crunched some numbers for the 2010 radio, cable TV and broadcast TV from its Spot Ten reports that name the leaders in...
Dunkin' Donuts launches I'm Drinkin' Dunkin'!
The multi-million dollar integrated campaign via Hill Holliday includes television, radio, out-of-home, online, social media, PR and in-restaurant. The effort celebrates customers’ dedication and...
Pepsi named official sponsor of The X Factor
Simon Cowell’s fall debut of “The X Factor,” the new competition series on Fox that gives viewers the opportunity to help choose the next...
Geico tops 2010 in radio ads; NBC-TV in television
The numbers are out for the top advertisers in radio, television and cable last year, as detected by Media Monitors broadcast monitoring. As has...