TiVo launches brand ad effectiveness site for TV
Focusing on the lack of depth in commercial ratings, the new free TiVo website highlights the high level of granular anonymous commercial viewership data...
Broadcast TV station online ad sales up 14% last year
Last year was a good one for local broadcast TV stations
Audi gets saxy with Kenny G in Super Bowl spot
Most football and advertising fans will have taken care of any personal issues, located food and drink in a convenient location and will have...
Diet Coke promoting heart health with Heidi Klum
Diet Coke and Heidi Klum have launched a national campaign to raise awareness and funds for women's heart health education and research. Diet Coke...
Jackson Hewitt files suit against H&R Block
It looks like the crux of the suit stems from H&R Block claiming that its Second Look Review program, which reviews past tax returns...
GM launching "Inside the Vault" with Starcom, Tribune
It’s a new 30-minute TV series aimed at entertaining and informing men on everything from new technology/gadgets, travel, fitness, food and sports. It specifically...
Harrisburg, PA and national ISP spots reviewed
According to Arbitron, Harrisburg-Lebanon-Carlisle, PA is the 78th largest radio market with a population of 576,800. According to Media Monitors, the #1 radio advertiser...
Taco Bell launches campaign to fend off lawsuit (video)
The consumer rights class-action suit filed 1/19 by an Alabama law firm (and in California by a San Diego firm) on behalf of Taco...
Audi unveils Super Bowl ad details
Audi's 60-second spot, "Release the Hounds," will feature an adventurous prison escape scene and air in the first break after kick-off of Super Bowl...
Levi's goes global with Wieden + Kennedy, OMD
The brand has awarded its global advertising account to Wieden + Kennedy, Portland. In addition to the Portland office, W+K’s Amsterdam, Shanghai, Tokyo, Sao...
Southern California radio ad categories show 4% improvement in 2010
The SoCal 10-county region is expected to have generated just under $1 billion in radio revenue in 2010 (final numbers should be available by...
American Airlines, Mandalay Bay, Florida Keys on board for Gaycast
Gay Ad Network, a leading gay media network, has launched Gaycast (www.gaycast.net), the first online video ad network and syndication platform targeting gay and...
Volkswagen back in the Super Bowl with Passat, Beetle spots
The automaker will premiere two 30 second spots featuring the 2012 Passat and the 21st Century Beetle during the 2nd and 4th quarters of...
Anheuser-Busch details Super Bowl ad lineup
The InBev brewer will debut five new creative spots for three of its leading brands during FOX's airing of Super Bowl XLV on Sunday,...