March was a good month for the Big 3
Detroit continues its celebration of good sales numbers, and it will bode well for continuing ad spend in the category: Ford reported March sales...
TidalTV raises $30 million
TidalTV, an online and iPTV video advertising, optimization, and yield management solutions provider, has raised more than $30 million in financing led by New...
A look at Chicago media spend in February
Chicagoland natives were quite occupied in February listening to, watching, and reading nearly 900,000 ads. Agencies and their clients invested over $211,000,000 for the...
GLR Networks signs with Farmers Insurance
“Juega y Aprende con Jorge Campos” is a series of soccer clinics created by GLR Networks and Farmers Insurance that will start on 4/9...
Wienerschnitzel details "Cash in on a Corn Dog" sweepstakes buy
We've got details of the L.A. media buy: Celebrating 50 years in business, the world’s largest hot dog chain began offering up money and...
MediaCom scores Mars/Wrigley in Canada
MediaCom Canada has been awarded traditional and digital media for all of Mars/Wrigley brands across Canada following a three-month review that included Starcom and...
Comcast-NBCU to hold consolidated review for media
The winner could score some $1.2 billion in combined annual ad spend. The newly-merged conglomerates under Comcast are preparing to combine their media accounts and put the consolidated
RADAR 108 cume up 3.5 million year-over-year
As is the custom now, a week after releasing RADAR results, Arbitron released cume audience estimates for the 56 RADAR-rated networks. Compared to the...
Montreal and Finance & Mortgage Services spots examined
According to Statistics Canada, Montreal is the 2nd largest radio market in Canada with a population of 3,859,318. According to Media Monitors, the #1...
Stoli taps Rokkan for digital
Rokkan NYC has been named digital agency of record for Stolichnaya Vodka, replacing LBi, the London shop with new US offices. Stoli is owned...
Snapple integrates with "The Amazing Race"
Snapple launched its new Papaya Mango Tea on the long-time CBS reality hit 3/27 in Kolkata, lndia. The limited-edition tea was integrated into the...
ARF names winners for David Ogilvy, Great Mind Awards
The Advertising Research Foundation (ARF) announced winners of the 2011 ARF David Ogilvy Awards for Excellence in Advertising Research and 2011 ARF Great Mind...
Aflac looking for new voice for its duck
Having given comedian Gilbert Gottfried the heave-ho for a PR faux pas, the insurance company Aflac is trying to drum up some good PR...
SCBA's Mary Beth Garber moving to Katz
Quite a bit of activity at Katz Media Group, with the recent restructuring and now its Katz Radio Group (KRG), announced that Southern California...
Susan Credle named Chief Judge for 2011 Radio Mercury Awards
She’s the chief creative officer, Leo Burnett USA as this year’s Chief Judge for the 20th Anniversary Radio Mercury Awards competition. She’s also the...