John Hancock Funds asks "Who Knew"?
The new campaign has television ads running from 2/14 through 6/25 on Bloomberg, CNBC and Fox Business. Online ads will appear during the same...
Product placement ban lifted; logo to follow
UK TV programmers and networks will soon get a boost of revenue, as that country’s regulator Ofcom lifted a ban on product placements on...
Walgreens launches effort to promote in-store brands
The national drug-store chain launched its first national TV campaign for Walgreens-branded health and wellness products on 2/13. It has traditionally used Sunday newspaper...
Sprint exclusive sponsor of Survivor premiere
This is the first time CBS’s "Survivor" will be presented with a single sponsor broadcast, and it will be done in the premiere “Survivor...
El Pollo Loco taps goodness Mfg.
This following a review that began last November with more than 35 agencies, El Pollo Loco selected LA-based goodness Mfg. as its new AOR—besting...
Barry Callebaut names Quest Fore AOR
Did you know Barry Callebaut was the world’s largest chocolate manufacturer? We didn’t either, but it has selected Quest Fore in Pittsburgh as its...
Telemundo upfront to be IMAX experience
No doubt the 2010 Census results showing the English-speaking Latino community to be the fastest-growing segment of the U.S. population will be highlighted: Telemundo...
Hallmark launches "Life is a Special Occasion"
Eileen Gaffen, Hallmark spokesperson, tells RBR-TVBR the multiplatform rebranding effort includes television, PR, social media (including blog sites), e-mail, print, direct mail, video, search...
National spot radio up 17.7% in 2010
National Spot Radio bounced back with a strong year in 2010, following a dismal 2009. The 17.7% increase was driven by strong demand across...
Chrysler 200 Super Bowl ad sends viewers scrambling to Kbb.com
Kelley Blue Book ranked online traffic for its website www.kbb.com following the airing of eight auto ads during Super Bowl XLV. The biggest surge...
Dallas and Jewelry spots examined
According to Arbitron, Dallas - Ft. Worth, TX is the 5th largest radio market with a population of 5,326,500. In light of Super Bowl...
Univision sets 2011 upfront
Univision will hold its annual Upfront in NYC at 3:00 pm on Thursday, 5/19 at the New Amsterdam Theatre. Univision execs will detail what’s...
Dorito's, Bud Light ads most viewed on Hulu's AdZone
After the Packers were crowned Super Bowl XLV champs, Hulu users determined the Super Bowl ad winners as well. Votes were cast across the...
Snickers takes top SuperBowl spot on TiVo's Top-Ten ad list
TiVo has debuted this year's top ten Super Bowl ads with the Snicker's "Logging" ad featuring Richard Lewis and Roseanne Barr taking the top...
Gillette Venus taps Jennifer Lopez
Musician, actress, producer and American Idol judge Jennifer Lopez is now a.k.a. the one and only Venus Goddess. As the brand’s first-ever “global ambassador,”...