Purina ONE launches effort for beyOnd dog and cat food line
It’s a new premium nutritional brand that also promotes sustainability benefits. The package is made from 92% renewable materials. Nestle Purina's beyond hits store...
Ford integrates with "Top Model" for Susan G. Komen
This is the 17th year of support for Susan G. Komen for the Cure from the automaker, dedicating more than $110 million to the...
Universal McCann Media re-ups with Sony
UM, a division of IPG’s Mediabrands, has reached a new three-year deal with Sony to continue as its media planning and buying AOR in...
Heineken USA launches creative review
The brewer’s US arm is conducting a competitive review for a new AOR for both Heineken and Heineken Light. Euro RSCG, the incumbent on...
Ford rolls out latest "Swap Your Ride" effort
The latest incarnation of the campaign launched 4/5 to boost Spring sales. This is the third effort on the concept Ford began 2007, where...
NBCU launches "Hispanics at NBCU"
It follows in the footsteps of other cross-platform launches including "Women at NBCU," "Green is Universal" and "Healthy at NBCU": The company’s Integrated Strategic...
The CW, Ford giving away a 2012 Ford Focus every day this week
The co-branded creative gives fans the chance to win new Ford Focuses and get sneak peeks of the final episodes of their favorite shows:...
Uncle Ben's launches "Begin with Ben"
The number-one selling brand of rice in the country has begun a new global, integrated marketing campaign which debuted in Europe and Canada earlier...
Philadelphia, Government-Unions-Associations spots highlighted
According to Arbitron, Philadelphia is the 8th largest radio market with a population of 4,474,300. According to Media Monitors, the #1 radio advertiser in...
McCann keeps US Army contract
The US Army has renewed with McCann Worldgroup as its AOR after a review that included Grey and Y&R. It includes media buying as...
March was a good month for the Big 3
Detroit continues its celebration of good sales numbers, and it will bode well for continuing ad spend in the category: Ford reported March sales...
TidalTV raises $30 million
TidalTV, an online and iPTV video advertising, optimization, and yield management solutions provider, has raised more than $30 million in financing led by New...
A look at Chicago media spend in February
Chicagoland natives were quite occupied in February listening to, watching, and reading nearly 900,000 ads. Agencies and their clients invested over $211,000,000 for the...
GLR Networks signs with Farmers Insurance
“Juega y Aprende con Jorge Campos” is a series of soccer clinics created by GLR Networks and Farmers Insurance that will start on 4/9...
Wienerschnitzel details "Cash in on a Corn Dog" sweepstakes buy
We've got details of the L.A. media buy: Celebrating 50 years in business, the world’s largest hot dog chain began offering up money and...