Ford integrates with "Top Model" for Susan G. Komen
This is the 17th year of support for Susan G. Komen for the Cure from the automaker, dedicating more than $110 million to the...
Universal McCann Media re-ups with Sony
UM, a division of IPG’s Mediabrands, has reached a new three-year deal with Sony to continue as its media planning and buying AOR in...
Heineken USA launches creative review
The brewer’s US arm is conducting a competitive review for a new AOR for both Heineken and Heineken Light. Euro RSCG, the incumbent on...
Ford rolls out latest "Swap Your Ride" effort
The latest incarnation of the campaign launched 4/5 to boost Spring sales. This is the third effort on the concept Ford began 2007, where...
NBCU launches "Hispanics at NBCU"
It follows in the footsteps of other cross-platform launches including "Women at NBCU," "Green is Universal" and "Healthy at NBCU": The company’s Integrated Strategic...
The CW, Ford giving away a 2012 Ford Focus every day this week
The co-branded creative gives fans the chance to win new Ford Focuses and get sneak peeks of the final episodes of their favorite shows:...
Uncle Ben's launches "Begin with Ben"
The number-one selling brand of rice in the country has begun a new global, integrated marketing campaign which debuted in Europe and Canada earlier...
Philadelphia, Government-Unions-Associations spots highlighted
According to Arbitron, Philadelphia is the 8th largest radio market with a population of 4,474,300. According to Media Monitors, the #1 radio advertiser in...
McCann keeps US Army contract
The US Army has renewed with McCann Worldgroup as its AOR after a review that included Grey and Y&R. It includes media buying as...
March was a good month for the Big 3
Detroit continues its celebration of good sales numbers, and it will bode well for continuing ad spend in the category: Ford reported March sales...
TidalTV raises $30 million
TidalTV, an online and iPTV video advertising, optimization, and yield management solutions provider, has raised more than $30 million in financing led by New...
A look at Chicago media spend in February
Chicagoland natives were quite occupied in February listening to, watching, and reading nearly 900,000 ads. Agencies and their clients invested over $211,000,000 for the...
GLR Networks signs with Farmers Insurance
“Juega y Aprende con Jorge Campos” is a series of soccer clinics created by GLR Networks and Farmers Insurance that will start on 4/9...
Wienerschnitzel details "Cash in on a Corn Dog" sweepstakes buy
We've got details of the L.A. media buy: Celebrating 50 years in business, the world’s largest hot dog chain began offering up money and...
MediaCom scores Mars/Wrigley in Canada
MediaCom Canada has been awarded traditional and digital media for all of Mars/Wrigley brands across Canada following a three-month review that included Starcom and...