Atlanta and Fast Food advertising examined
According to Arbitron, Atlanta, GA is the 7th largest radio market with a population of 4,479,800. According to Media Monitors, the #1 radio advertiser...
Microsoft, Omnicom strike creative alliance
They announced plans to establish a global creative exchange where Microsoft will provide “technology ambassadors” to Omnicom's agencies to help them simplify the process...
HISTORY to sponsor NASCAR race
The first media brand to use the screen in an entitlement partnership, HISTORY and the Charlotte Motor Speedway are calling the 5/28 NASCAR Nationwide...
Taco Bell using TV, radio for seasonal shrimp meals
Taco Bell has begun promoting its seasonal Pacific Shrimp Tacos and new Pacific Shrimp Burrito, via TV, radio, in-store, online, social media and PR....
Nickelodeon upfront: 400 new episodes on the way
Annual event was held 3/10 at NYC's Jazz at Lincoln Center and featured appearances by the network
Instagr.am partners with NCIS: Los Angeles
CBS Television Studios and Instagr.am, the photo sharing app, have unveiled a promotional partnership utilizing NCIS: Los Angeles. Through Instagr.am, users can access behind-the-scenes...
Comcast names Burrell as African-American AOR
The Chicago-based agency will provide both creative and media services to help Comcast reach African-American consumers, and also support Comcast’s digital and social media...
2011 Radio Mercury Awards to celebrate 20 years
In honor of the occasion, the $100,000 Grand Prize is now $100,000 Best of Show with all finalists in all categories eligible to win....
Aflac launches "What About Your Family?" TV effort
The 52nd television commercial that features the Aflac Duck, “Pigeon,” shows how adding Aflac to major medical creates a true financial safety net. In...
Gannett launches "It's All Within Reach" branding effort
The new corporate branding strategy and national campaign that elevates its corporate identity and supports its portfolio of broadcast, digital, mobile and publishing properties and their reach
Media Monitors looks at Domestic Auto and Sacramento ads
According to Arbitron, Sacramento is the 27th largest radio market with a population of 1,850,200. According to Media Monitors, the #1 radio advertiser in...
Cablevision, GroupM launch addressable campaign for five brands
It’s an industry first in interactive and advanced television advertising: the simultaneous delivery of advertising from five different advertiser brands (the companies would not...
History Will Be Made returns for 2011 Stanley Cup Playoffs
Last year’s NHL and NBC Sports Group’s “History Will Be Made campaign” will return for the 2011 Stanley Cup Playoffs but with an expanded...
BBB beefs up Advertising Accountability Program
The Council of Better Business Bureaus is closer to its goal of monitoring online advertising data collection of consumers, and informing them. Implementation of...
Disney review chooses Carat, Publicis Groupe
Disney will reportedly split its $1 billion media account between Aegis' Carat and a Publicis Groupe consortium, following 10 years with incumbent Starcom (didn’t...