Aflac looking for new voice for its duck
Having given comedian Gilbert Gottfried the heave-ho for a PR faux pas, the insurance company Aflac is trying to drum up some good PR...
SCBA's Mary Beth Garber moving to Katz
Quite a bit of activity at Katz Media Group, with the recent restructuring and now its Katz Radio Group (KRG), announced that Southern California...
Susan Credle named Chief Judge for 2011 Radio Mercury Awards
She’s the chief creative officer, Leo Burnett USA as this year’s Chief Judge for the 20th Anniversary Radio Mercury Awards competition. She’s also the...
Cartoon Network holds upfront; 13 new series on the sked
At its upfront presentation at Jazz at Lincoln Center in NYC 3/23, Cartoon Network unveiled new content that included 13 animated series and the...
Denver and alcohol spots reviewed
According to Arbitron, Denver-Boulder, CO is the 19th largest radio market with a population of 2,391,700. According to Media Monitors, the #1 radio advertiser...
U.S. ad spending to be up 3.7% in 2011
Carat has upped its projection for U.S. ad spend growth in 2011, and has done a bit of forecasting for 2012. Carat had projected a 1.7% increase 2011
Dial Global takes RADAR 108 in 18-49; 25-54
Pretty much the norm for the company: Dial Global took the top three spots, respectively, in both demos for its Contemporary, Complete FM and...
WALA, WFNA launch campaign to stop texting while driving
LIN Broadcasting’s WALA-TV (Fox), WFNA-TV (CW) and fox10tv.com Mobile-Pensacola have launched "W82TXT" (Wait to Text), a community awareness effort that encourages drivers to not...
U.S. ad spend up 6.5% last year
And advertisers finished the year at $131.1 billion total spend. Q4 was up 7.0% versus last year, propelled by the smaller advertisers outside the Top 1000. TV spend remained strong through the year
AMEX campaign shows rewards points are social currency
American Express’ latest integrated campaign launched 3/17 shows the possibilities that exist within its Membership Rewards program, with a focus on demonstrating how points...
Shane's Rib Shack launches "Tender Loving Chicken" TV effort (Video)
Shane’s Rib Shack, a Petrus Brands company, has begun its “Tender Loving Chicken” television ad campaign, which reveals the company’s best kept secret --...
Radio adds another 2.1 million weekly listeners
That, according to highlights from Arbitron’s upcoming release (3/21) of the RADAR 108 National Radio Listening Report, which shows radio’s YOY increase of about...
Advertising Agreement Nondiscrimination Clause
The FCC has now released a Public Notice clarifying its advertising agreement non-discrimination certification requirements. Most importantly, the time period to which the certification...
Capital One Match My Miles ad features Alec Baldwin (Video)
The company announced a new credit card rewards promotion dubbed “Match My Miles Challenge” which gives consumers who open a Capital One Venture Card...
AirKast, Jump2Go partner for text, URL messaging
AirKast & Jump2Go announced a strategic partnership to offer radio stations the ability to create, distribute and synchronize text-based messages via the AirBridge platform...