Telemundo launches "El Poder de Saber" PSA effort
This is the eighth year: “El Poder de Saber” (The Power of Knowing) is a multiplatform PSA campaign for the new season and will...
Pizza Patron launches new radio and TV effort
For more than a year, the company has been crafting its new marketing strategies to focus on a younger, bi-cultural demographic. So this week,...
Azteca America to stick with "infront" presentations
Azteca America says it will continue this year in the 2011-2012 upfront season with its strategy of “infront” presentations to over 100 clients and...
"Where America Happened" media buy detailed
Beginning the first week of May, the Journey Through Hallowed Ground (JTHG) Partnership will launch a six-week campaign inviting visitors to experience heritage sites...
New Aflac duck voice comes from radio (video)
The surprise, though, is that he
Local Focus Radio adds Salem Communications/Atlanta
Local Focus Radio has expanded in 10 states, with 15 new groups and 37+ stations since January. Its latest addition is national representation for...
Gulf Renewal Project radio effort launches in five states (audio)
The new campaign launching this week on conservative news/talk stations in the Gulf States...22 stations in 18 markets in the five Gulf states
Toledo, Ohio and Food & Beverages spots detailed
According to Arbitron, Toledo, Ohio is the 89th largest radio market with a population of 531,300. The #1 radio advertiser in that market last...
New DIRECTV M
The campaign, Vamos Por Más, features the popular Latina musician and actress in a series of television, print and web ads that will be...
Chrysler adds Dr. Dre, Ndamukong Suh to new campaign
Detroit rapper Eminem scored much acclaim for Chrysler with his presence in the Chrysler 200 ad during the Super Bowl. Now the automaker has...
Upfront estimated to be up 7%-8%
The 2011-2012 broadcast TV upfront revenue is predicted to be up in that range, with cable faring even better with dollar volume up about 15% YOY. With the scatter market pacing some 25-40%
Taco Bell suit withdrawn; campaign follows (video)
After two campaigns battling a consumer rights class-action suit filed 1/19 by a law firm on behalf of a Taco Bell customer over false advertising over its "seasoned beef
BET Networks' upfront: new comedy; new web originals
At its 2011 evening upfront presentation at the Best Buy Theater Times Square (4/20), BET Networks unveils a new slate of programming for BET...
Hoover pulls all ABC advertising
Not long after ABC announced last week that it was pulling the plug on long-running daytime dramas
Regional Reps adds Univ. of VA
Regional Reps has signed an exclusive national sales rep deal with WUVA-FM (Urban AC). The University station’s FCC license is commercial. It’s part of...