The CW, Ford giving away a 2012 Ford Focus every day this week
The co-branded creative gives fans the chance to win new Ford Focuses and get sneak peeks of the final episodes of their favorite shows:...
Uncle Ben's launches "Begin with Ben"
The number-one selling brand of rice in the country has begun a new global, integrated marketing campaign which debuted in Europe and Canada earlier...
Philadelphia, Government-Unions-Associations spots highlighted
According to Arbitron, Philadelphia is the 8th largest radio market with a population of 4,474,300. According to Media Monitors, the #1 radio advertiser in...
McCann keeps US Army contract
The US Army has renewed with McCann Worldgroup as its AOR after a review that included Grey and Y&R. It includes media buying as...
March was a good month for the Big 3
Detroit continues its celebration of good sales numbers, and it will bode well for continuing ad spend in the category: Ford reported March sales...
TidalTV raises $30 million
TidalTV, an online and iPTV video advertising, optimization, and yield management solutions provider, has raised more than $30 million in financing led by New...
A look at Chicago media spend in February
Chicagoland natives were quite occupied in February listening to, watching, and reading nearly 900,000 ads. Agencies and their clients invested over $211,000,000 for the...
GLR Networks signs with Farmers Insurance
“Juega y Aprende con Jorge Campos” is a series of soccer clinics created by GLR Networks and Farmers Insurance that will start on 4/9...
Wienerschnitzel details "Cash in on a Corn Dog" sweepstakes buy
We've got details of the L.A. media buy: Celebrating 50 years in business, the world’s largest hot dog chain began offering up money and...
MediaCom scores Mars/Wrigley in Canada
MediaCom Canada has been awarded traditional and digital media for all of Mars/Wrigley brands across Canada following a three-month review that included Starcom and...
Comcast-NBCU to hold consolidated review for media
The winner could score some $1.2 billion in combined annual ad spend. The newly-merged conglomerates under Comcast are preparing to combine their media accounts and put the consolidated
RADAR 108 cume up 3.5 million year-over-year
As is the custom now, a week after releasing RADAR results, Arbitron released cume audience estimates for the 56 RADAR-rated networks. Compared to the...
Montreal and Finance & Mortgage Services spots examined
According to Statistics Canada, Montreal is the 2nd largest radio market in Canada with a population of 3,859,318. According to Media Monitors, the #1...
Stoli taps Rokkan for digital
Rokkan NYC has been named digital agency of record for Stolichnaya Vodka, replacing LBi, the London shop with new US offices. Stoli is owned...
Snapple integrates with "The Amazing Race"
Snapple launched its new Papaya Mango Tea on the long-time CBS reality hit 3/27 in Kolkata, lndia. The limited-edition tea was integrated into the...