American Idol still has the most expensive ads
The average cost of a 30-second ad in the Tuesday-night edition of "American Idol" is $467,000, making it the most expensive program on television...
MAGNAGLOBAL ups US ad revenue forecast to 4.1%
MAGNAGLOBAL has released an updated
Pandora extends AdReady to small businesses
Over half of the daily listening on Pandora is on smartphones. With over 65 million registered listeners in the US, this represents a significant local mobile audience in every market around the
ZenithOptimedia upgrades global forecasts; details US media
The advertising recovery has continued to surprise on the upside, prompting ZenithOptimedia to upgrade its forecast for global ad growth this year from
Political ad spend up 14% over last week
Wells Fargo Equity Securities (Marci Ryvicker and Timothy Schlock) are tracking political ad dollars. As a corollary to their political update report published 9/30 ("We Stick With Our $3.3B Political Forecast-Lower TVL Estimates"), we are
Reed's to launch first radio campaign via 104.3 MYfm
Reed's, Inc., maker of the top-selling sodas in natural food stores nationwide, announced its Reed's and Virgil's brands will be featured in their first...
Union Pacific launches
Union Pacific's first national campaign in nearly a decade illustrates the company's door-to-door shipping logistics expertise. It is the most comprehensive ad campaign in...
Major League Baseball taps Hill Holiday as new AOR
After a review that started in July, Major League Baseball (MLB) officially selected Boston-based Hill Holliday as its agency of record. The partnership will...
Cuomo for Governor ad buy thick on spot cable
News from the belly of the NY State media wars for the governor’s race: Looks like NYS AG Andrew Cuomo may be smelling victory...
Media Monitors offers 10 more markets
Stations in Charlotte – Gastonia-Rock Hill, NC, Orlando, Columbus, Milwaukee-Racine, WI, Austin, Indianapolis, Providence-Warwick-Pawtucket, Norfolk-Virginia Beach-Newport News, Raleigh-Durham and Nashville who subscribe to Arbitron’s...
Hass Avocado launches campaign featuring John Lynch
The Hass Avocado Board has launched a major campaign designed to spotlight avocados as the perfect food for college football fans. At the center...
Canoe, ANA unveil
Canoe Ventures, the JV founded by the country’s leading cable operators, in partnership with the Association of National Advertisers (ANA), announced the “CEE MEE”...
Birmingham and Consumer Electronics spots detailed
According to Arbitron, Birmingham, AL is the 57th largest radio market with a population of 891,000. According to Media Monitors, the #1 radio advertiser...
US ad spend up 3.8% year-over-year
As global ad spending continues a steady climb to recovery in the first half of 2010, advertising in the world
TiVo issues
TiVo has invited brands and advertisers to take the "TiVo Challenge" by trading in the value of their least performing prime-time 30-second TV spot...