Monday, September 30, 2024

Getting the most local ad dollars in Holiday shopping

Holiday shopping brings the advertising onslaught. It is not to late to incorporate solid retail information into your local sales and marketing efforts to...

Bravo names sponsors for Top Chef All-Stars

Bravo has stirred up partnerships with Buitoni, Swanson Broth and Toyota as official sponsors for the eighth season of "Top Chef All-Stars," the Emmy...

Jason Peterson COO at Euro RSCG Chicago

Euro RSCG Chicago has named Jason Peterson as chief creative officer, effective 12/1. He was most recently executive creative director at Translation in NYC....

Stars Go Dim wins Subway Fresh Artists competition

Subway, Clear Channel Radio and OurStage.com announced that local Tulsa band, Stars Go Dim was selected as the grand prize winner of the Subway...

Pandora signs as umbrella sponsor for NBC Skating Series

No, not the personalized internet music service: With US national headquarters in Columbia, MD and worldwide HQ in Copenhagen, Denmark, Pandora manufactures and markets...

Knoxville, TN and Television spots revealed

According to Arbitron, Knoxville, TN is the 70th largest radio market with a population of 682,400. According to Media Monitors, the #1 radio advertiser...

WGN Facebook campaign helps brides in need

In response to the fire that destroyed Eva's Bridals of Chicagoland suburb Oak Lawn on 11/17, WGN Radio launched a campaign on its Facebook...

Fox Mobile Group partners with Post Foods on branded entertainment

Fox Mobile Group (FMG), a division of News Corp's Digital Media Group, has partnered with Post Foods  to develop an eight-episode, original comedy series...

El Pollo Loco announces review

El Pollo Loco has retained the services of SelectResources International to conduct an agency review. The new assignment will cover strategic marketing and communication...

Canoe Ventures unveils program to accelerate advanced TV services

Canoe Ventures, the JV founded by the country’s leading cable operators, is issuing an open call to companies wishing to participate in shaping tomorrow’s...

Media General details 2010 Political ad revenues

Media General announced that its 18 broadcast television stations generated some $41.5 million in Political ad revenues through 11/2. Four Media General stations generated...

Product placement in programming is a delicate dance. Either you bring it out in full force and surround it with humor or you keep...

HomeAway returning as Super Bowl advertiser

HomeAway, a leading online vacation rental marketplace, will return to the biggest ad event of the year, with a new national campaign debuting during...

Tommy Hilfiger details Holiday television, online campaign

The Tommy Hilfiger Group announced its first brand television campaign since 2005. “Feast Interruptus” runs 11/15-12/5 on ABC, Fox, E! and Bravo, as well...

Pittsburgh and insurance companies ads ranked

According to Arbitron, Pittsburgh, PA is the 25th largest radio market with a population of 1,988,200, dropping from 24th one year ago. According to...