Chrysler tops October sales increases at 27%
Ford sales climbed 6% in October, while GM sales were up just 2% from a year ago, and Chrysler Group sales shot up 27%....
FIAT explores "Alternate Routes" in CBS Radio effort
It’s a storytelling series on CBS Radio stations via two-minute vignettes to air in targeted markets. FIAT’s branding effort was designed for both radio...
Apartments.com launches TV effort (video)
Apartments.com is targeting rent-worthy individuals still living at home by some humorous yet uncomfortable moments with their older parents. Its first-ever TV campaign, the...
Gun classes radio ad refuses Obama supporters, Muslims (video)
Tom, Rick, and Harley Broadcasting’s Country station, KHLB-FM Mason TX has been running what has turned out to be a bit of a controversial...
Local Focus Radio opens office in Florida (audio)
Kay Olin
As the dust settles on the recent Clear Channel layoffs that especially hit smaller markets, the live and local stations left across America...
GM pulls ads from John & Ken Show
The mess at KFI-AM LA continues: Major advertisers for the afternoon show John & Ken are pulling out of ad buys after a boycott and rally organized by
BK Chef's Choice Burger effort includes radio, TV
It’s the QSR chain’s newest premium flame-grilled beef burger appearing on menus nationwide. The effort will be supported by national TV and radio advertising...
Canoe, ANA talk iTV
Canoe Ventures, JV of the nation's leading cable companies, and the ANA (Association of National Advertisers) have released initial findings of their collaborative research...
MEC scores Marriott for media
MEC will become the planning and buying agency for all of Marriott’s brands worldwide including Marriott Hotels and Resorts, The Ritz-Carlton and Marriott Rewards,...
ANA: Half of marketers increased TV budgets since 2009
A survey by the ANA (Association of National Advertisers) shows that nearly half of marketers (47%) increased television ad budgets since 2009. 30% of respondents said that budgets
AMA launches television effort (video)
The American Medical Association launched (10/24) a multi-million dollar campaign to underscore the importance of patient-physician relationships. The ad runs on broadcast and cable...
4As to adopt non-discrimination vendor policy (audio)
Sherman Kizart Clip 1
The American Association of Advertising Agencies (4As) will make a historic announcement on 10/25. It’s a non-discrimination media vendor policy and a...
El Pollo Loco launches radio, TV effort
Back by popular demand and available through the New Year are the flame-grilled chicken chain's Chicken Carnitas and Chicken Tamales. Christina Fumia, El Pollo Coordinator,...
Google launches "Search Triggers" for TV ads
Google has updated its TV ads program to allow advertisers adjust ads based on online search trends. In a blog post, Google said it was launching a new tool called Search Triggers, which will allow advertisers to use national search data trends to decide how
AG settles with NH car dealer over misleading radio, print ads
The Vermont Attorney General’s Office has entered into an Assurance of Discontinuance filed in Washington Superior Court, with Subaru of Keene owner William Fenton....