GM scores first FY profit since 2004
And the automotive ad sector growth can give a lot of credit to it as well: General Motors earned $4.7 billion last year, its...
The Tacher Company signs Marks Group; "JENNiRADIO"
The Tacher Company continues its recent string of new deals: It has been a long time player in national representation in Montana, however, until...
Telemundo, Honda partner on La Reina del Sur
This is the third major partnership for the two on the network’s original production of the novela La Reina del Sur (The Queen of...
CBS, Ford team for Amazing Race
The effort is on-air and online, and features the 2012 Ford Focus. The 2/20 premiere (8:00-9:00 PM, ET/PT) had teams starting the Race in...
Cincinnati and Hotels spots featured
According to Arbitron, Cincinnati, OH is the 28th largest radio market with a population of 1,802,400. According to Media Monitors, the #1 radio advertiser...
NY Interconnect expands interactive advertising scope
Here’s the first multi-MSO interconnect that will allow viewers the ability to request brochures, coupons and other info by clicking the remote. The New...
Massage Envy launches $10 million radio and TV effort
The franchised massage and spa services provider announced a new $10 million radio, television, print, online and outdoor advertising campaign for 2011, dubbed "For ME." Amanda Rich tells RBR-TVBR that that they are still deciding how to best allocate the funds
Toyota reminds us why it's America's best-selling brand–but is it?
Now that the recall and vehicle safety issues for the brand have for the most part passed, Toyota launched a new branding campaign 2/21...
J.G. Wentworth launches "Glass Box," "Chasing Money" spots (video)
J.G. Wentworth on 2/21 launched the next round of creative in their longtime "It's Your Money" campaign—this time animating their spokesman J.G. Wentworth himself....
"Old Navy Records: Original Hits. Original Styles" kicks off
Old Navy has debuted its spring campaign, dubbed "Old Navy Records: Original hits. Original styles." Combining music and fashion, the effort invites customers to...
Univision lists sponsors for "Premio Lo Nuestro" Latin Musica Awards
The roster of new and returning sponsors for the 23rd annual edition of “Premio Lo Nuestro” Latin Music Awards includes Anheuser-Busch, Chevrolet, American Honda,...
MAGNAGLOBAL allies with Simulmedia; Weiser is new CMO
This alliance will produce ongoing research, case studies, and recommendations regarding the efficacy of data-driven, audience-based targeting in driving greater television and ad effectiveness...
WPP to consolidate digital agencies into "Possible Worldwide"
WPP will roll up four digital agencies into a new agency, Possible Worldwide, with HQ in NYC and 17 other offices across the world....
Ford Explorer launches Crazy Kevin campaign for Urban
Ford launched on 2/15 a new campaign targeting Urban audiences for the 2011 Ford Explorer featuring comedian and actor Kevin Hart. The effort, via...
Comcast Spotlight selling locally for AT&T U-verse
The ad sales division of Comcast Cable and AT&T Advanced Ad Solutions, the national ad sales division of AT&T, have signed a sales pact...