Compass Media Marketing scores POP Radio
Compass Media Marketing, Compass Media Networks’ new national ad firm for the audio industry, announced a multi-year deal to exclusively represent POP Radio, the...
Anomaly signs Dick's Sporting Goods after review
Dick's Sporting Goods has chosen Anomaly as its new agency, after a two-month review. Dick's previously used an in-house creative team and outside production...
Top radio, TV, cable advertisers in 2011 tallied
#1 Radio advertiser wasGEICO. TV's #1 was ABC. Cable, the #1 was the Discovery Channel. Key to this focused break out is the comparison of all 3 sectors
Dr Pepper launches "Always One of a Kind" campaign (video)
Dr Pepper is giving a nod to its 125-year heritage with the debut of its “Always One of a Kind” effort. The new TV...
TargetSpot signs Livio connect
Livio Radio, developers of Internet Radio devices and accessories, announced that TargetSpot will be the exclusive third-party advertising provider for Livio Connect, which allows...
Compass Media Marketing names management team
It’s a pretty strong team to hit the marketplace with and all three are well-known in the biz. Compass Media Marketing, Compass Media Networks’...
The Tacher Company signs Light Media
Inspirational media broadcaster Light Media announced an exclusive deal with The Tacher Company for regional and national advertising representation for its flagship radio station Power...
Buy details in on Wienerschnitzel's "Heritage" campaign
Kristin Proctor, Wienerschnitzel spokesperson, tells gave RBR-TVBR the details on the television buy for its 99-cent Original Chili Dog deal available through 1/22. The...
Turner realigns ad sales; taps Speciale
Turner Broadcasting System’s ad sales division has made a number of organizational changes designed to more closely align/integrate operating functions within each of the...
China TV stations lengthen spot breaks
In response to losses brought about by the State Administration of Radio, Film and Television (SARFT)'s recent ban on TV ad breaks during TV drama episodes, China's TV stations have recently begun lengthening TV advertising breaks between TV
Wienerschnitzel launches "Heritage" campaign (video)
Wienerschnitzel has announced the return of its 99-cent Original Chili Dog deal available through 1/22. The effort is the first of more to come,...
NBC sells out Super Bowl; $4 million per ad
NBC has sold out its 30-second spots for this year’s Super Bowl, getting as much as $4 million per slot, according to NBC Sports...
Doritos unveils consumer-created SuperBowl spots (video)
After the submission phase and review of more than 6,100 entries in this year's Crash the Super Bowl contest, Doritos revealed the five finalists...
Rick Perry's campaign bought the most radio in Des Moines
Rick Perry bought the most but Mitt Romney wins the Iowa Caucuses by a narrow margin a few votes over second place Rick Santorum who spent little in ad dollars but had boots on the ground. Ron Paul spent ad dollars and came in third. Look at the ad dollars
77.7 million new vehicle sales expected globally
Worldwide new vehicle sales in 2012 are expected to rise 6.7% over 2011 volumes to 77.7 million vehicles, according to Polk. Polk says the...