Radio adds another 2.1 million weekly listeners
That, according to highlights from Arbitron’s upcoming release (3/21) of the RADAR 108 National Radio Listening Report, which shows radio’s YOY increase of about...
Advertising Agreement Nondiscrimination Clause
The FCC has now released a Public Notice clarifying its advertising agreement non-discrimination certification requirements. Most importantly, the time period to which the certification...
Capital One Match My Miles ad features Alec Baldwin (Video)
The company announced a new credit card rewards promotion dubbed “Match My Miles Challenge” which gives consumers who open a Capital One Venture Card...
AirKast, Jump2Go partner for text, URL messaging
AirKast & Jump2Go announced a strategic partnership to offer radio stations the ability to create, distribute and synchronize text-based messages via the AirBridge platform...
Atlanta and Fast Food advertising examined
According to Arbitron, Atlanta, GA is the 7th largest radio market with a population of 4,479,800. According to Media Monitors, the #1 radio advertiser...
Microsoft, Omnicom strike creative alliance
They announced plans to establish a global creative exchange where Microsoft will provide “technology ambassadors” to Omnicom's agencies to help them simplify the process...
HISTORY to sponsor NASCAR race
The first media brand to use the screen in an entitlement partnership, HISTORY and the Charlotte Motor Speedway are calling the 5/28 NASCAR Nationwide...
Taco Bell using TV, radio for seasonal shrimp meals
Taco Bell has begun promoting its seasonal Pacific Shrimp Tacos and new Pacific Shrimp Burrito, via TV, radio, in-store, online, social media and PR....
Nickelodeon upfront: 400 new episodes on the way
Annual event was held 3/10 at NYC's Jazz at Lincoln Center and featured appearances by the network
Instagr.am partners with NCIS: Los Angeles
CBS Television Studios and Instagr.am, the photo sharing app, have unveiled a promotional partnership utilizing NCIS: Los Angeles. Through Instagr.am, users can access behind-the-scenes...
Comcast names Burrell as African-American AOR
The Chicago-based agency will provide both creative and media services to help Comcast reach African-American consumers, and also support Comcast’s digital and social media...
2011 Radio Mercury Awards to celebrate 20 years
In honor of the occasion, the $100,000 Grand Prize is now $100,000 Best of Show with all finalists in all categories eligible to win....
Aflac launches "What About Your Family?" TV effort
The 52nd television commercial that features the Aflac Duck, “Pigeon,” shows how adding Aflac to major medical creates a true financial safety net. In...
Gannett launches "It's All Within Reach" branding effort
The new corporate branding strategy and national campaign that elevates its corporate identity and supports its portfolio of broadcast, digital, mobile and publishing properties and their reach
Media Monitors looks at Domestic Auto and Sacramento ads
According to Arbitron, Sacramento is the 27th largest radio market with a population of 1,850,200. According to Media Monitors, the #1 radio advertiser in...