US advertising to increase 3.1% this year
MagnaGlobal says the impact of political and Olympic advertising, which significantly boosted media revenues in 2010, originally had them forecasting growth of 1.8% during 2011. Its updated forecast says revenues should now grow by 3.1% in 2011. The advertising economy grew
New multimedia Foster Grant campaign launching
Summer is on its way and FGX International, eyewear designer and marketer, announced that on 4/18 it will launch an integrated national consumer branding...
Hyatt Regency teams with K-EARTH 101
On 5/22, 25 military couples from all branches of the Armed Forces will gather oceanside to be joined in holy matrimony by CBS Radio’s...
Mazda's "What do you Drive?" launches on TV, online
Mazda North America Operations’ (MNAO) new campaign centers around the question "What do you drive?" and uses television, online, and social media over the...
Internet ad revenues for 2010 up 15%
The IAB Internet Advertising Revenue Report for the US puts all 2010 Internet ad revenues at a record $26 billion, up 15% from 2009. Q4 revenue also hit new highs at $7.45 billion, up 16% from Q4 2009 and
A quick look at Q1 YOY auto advertising
Almost every media company out there has relished the return of a strong Auto advertising category. Taking a look at television, radio, newspapers, cable...
Regional Reps adds stations
Regional Reps Corp., the country’s oldest and one of the largest independent sales representatives specializing in small and medium market Radio stations, has signed...
Florida gets $30 more from BP for tourism
Florida Gov. Rick Scott announced 4/11 that BP is sending a three-year, $30 million grant to the Northwest Florida Tourism Council (NWFTC) to help...
Wendy's takes a spin with Wheel of Fortune
For the first time ever, Wendy's is partnering with a game show for a "Watch, Match and Win" game. The "Watch Wheel with Wendy's"...
ZenithOptimedia predicts 2.5% US ad growth this year
ZenithOptimedia released its global and US ad forecasts 4/11. This year
Ford, Steve Harvey Morning Show pact for Craziest Marriage Proposal
The partnership will give show listeners the chance to say "I do" at the 2011 Ford Hoodie Awards in Las Vegas. The "Craziest Marriage...
Purina ONE launches effort for beyOnd dog and cat food line
It’s a new premium nutritional brand that also promotes sustainability benefits. The package is made from 92% renewable materials. Nestle Purina's beyond hits store...
Ford integrates with "Top Model" for Susan G. Komen
This is the 17th year of support for Susan G. Komen for the Cure from the automaker, dedicating more than $110 million to the...
Universal McCann Media re-ups with Sony
UM, a division of IPG’s Mediabrands, has reached a new three-year deal with Sony to continue as its media planning and buying AOR in...
Heineken USA launches creative review
The brewer’s US arm is conducting a competitive review for a new AOR for both Heineken and Heineken Light. Euro RSCG, the incumbent on...