Dell launching $80 million campaign touting full-service
Moving beyond “Dude, you got a Dell!”: Dell is spending $80 million on a new ad campaign designed to expand its branding to a...
MagnaGlobal revises 2011 forecast downward
MagnaGlobal now expects media suppliers to generate $173.1 billion dollars of ad revenues in 2011
GM taps Jack Morton as branding AOR
General Motors has named Jack Morton Worldwide agency of record for brand experiences to provide strategic, creative, design, planning, and activation services for GM's...
Comcast Spotlight ramps up local interactive advertising
Comcast Spotlight is now using the Ensequence iTV Manager Service Provider Edition to enable its ongoing rollout of EBIF-enabled local interactive TV advertising. The...
Ram Truck launches new campaign (video)
Sporting a Western-themed setting, the Ram Truck brand's new national campaign focuses on the proven capability and superiority of the entire product line and...
Cable may score 10%-12% more upfront
After wrapping up their upfront last week, broadcast networks look like they will score $8.7 billion to $9.5 billion for primetime commercials for
Latest program engagement, branded entertainment numbers
To provide a high-level snapshot of ad spend, effectiveness trends and the latest insights on branded entertainment, Nielsen has issued its State of the...
US ad spend up 4.4% in Q1
Total advertising expenditures finished the quarter at $32.5 billion, according to the latest data from Kantar Media. Although Q1 performance fell below 2010 levels, the ad market has now achieved
Trends in ad spend and effectiveness
With so many options available to advertisers today for investing their marketing dollars, they’re looking to better understand and accurately measure the impact of...
Broadcast upfront wraps up
ABC, CBS and NBC have concluded their upfront ad sales with rate increases of 9% to 14% over last year's prices. However, despite fetching...
Chevrolet is official automotive sponsor of The X Factor
American Idol has Ford; now The X Factor, set to debut this fall on Fox, has secured Chevrolet as the official automotive sponsor. Chevy’s...
CW closes out upfront with 11% CPM increases
The CW has wrapped its 2011-12 upfront negotiations, scoring between $400 million and $420 million in primetime advertiser commitments. The network sold somewhere north...
Ronning, Lipset leaving TargetSpot
Almost three years after selling Ronning Lipset Radio to TargetSpot to form the largest internet advertising radio network in the country, TargetSpot Chief Revenue...