Perdue launching national TV campaign
Perdue Farms has advertised its chickens on TV for many years, but the company says its new ads are its first national campaign. The...
Hearst Magazines launch branding campaign
This week marks the launch of a campaign by Hearst Magazines to burnish the brand image of the group, rather than any particular magazine...
An in-depth look at telecom ad buys
Just-released data shows that in 2011 Telecom advertising is up 7.5% YTD across all markets compared to the Top 12 markets
Coca-Cola pacts with BET for "106 & PARK" promo
Throughout the summer, teens can “Open Happiness” and win music-related prizes via Coca-Cola’s under-the-cap contest. It is estimated that every two minutes someone will win...
Facebook offering word of mouth comments on ads
Facebook has launched a new comment ad, aimed at leveraging word-of-mouth marketing. If users comment on info posted on brands' Facebook pages, that interaction...
JetBlue Airways, PBS KIDS launch reading initiative
A joint project launched by the two aims to keep kids reading wherever they go this summer, via a combination of in-flight and online literacy...
NBC O&O Stations to sell for NECN
NBC Owned Television Stations, which oversees the 10 local stations NBCU/Comcast owns, and NECN (New England Cable News), the largest 24-hour regional news network in the country, have signed off on
Record political ad spending expected in 2012
According to a note from Moody’s Investors Service, spending on U.S. political advertising will surge to record highs in 2012 as campaign spending caps...
GroupM updates mobile privacy guidelines
GroupM’s COO John Montgomery testified in March before the U.S. Senate Commerce Committee during a hearing on internet privacy issues. Out of those hearings,...
SeeSpotRun.com upgrades service, website
Online ad tracker SeeSpotRun.com has launched a new self-serve web service that makes broad and deep radio ad intelligence available to the entire radio...
Sheraton launches $20 million campaign
Starwood’s Sheraton Hotels & Resorts’ $20 million "Meet You There" campaign aims to highlight the brand's recently completed three-year, rebranding effort. As part of...
Cable to parallel broadcast this upfront?
As most have predicted, cable is rocking the upfront this year. While upfront negotiations with the cable nets are still set to continue until...
BET Awards '11 names sponsors
Coca-Cola, Domino's, Ford, Macy's, My Black Is Beautiful, Sprint, Starbucks and Subway are all on the roster for the live event hosted by comedian...
TRA launches Media TRAnalytics 3.0 with "StoryFinder" (audio)
Lieberman:
TRA has unveiled the newest version of its patented business intelligence software, Media TRAnalytics 3.0. The enhanced solution features “StoryFinder,” which allows clients to...
Initiative consolidates units
Initiative has integrated its Digital, Innovations and Amphibian teams -- three previously standalone groups -- into one unit. As part of the re-alignment, Dave...