NHL, NBC Sports Group pact on ad sales
Not long after merger of Comcast and NBCU, the NHL and NBC Sports Group announced an agreement on a 10-year television and media rights...
Hillshire Farm launches "So Good. They'll Think It's For Them"
Hillshire Farm’s (Sara Lee Corp.) new national effort, “So Good. They’ll Think It’s For Them,” includes TV, print, radio, online, social media, event marketing,...
USA, Capital One re-up for "Covert Affairs"
The Capital One Venture Card will be highlighted during the second season of the hit series on-air and in original digital content. On-air includes...
GroupM lowers global ad spend forecast
Blame it on natural disasters in Japan and political upheaval in the Middle East: Group M has revised down its forecast for 2011 ad...
Global ad spend up 8.8% in Q1
Yes, internet advertising is still increasing, but cable and niche television networks are still growing rapidly and getting new carriage in emerging markets at a breakneck pace. As digital and fiber-optic cable and satellite distribution increases
El Pollo Loco attempts record-breaking; adds campaign
As part of the launch of its “El Pollo Loco ¡Feel the Mexcellence!” effort, the flame-grilled chicken restaurant recently erected a 25-foot bow drill,...
Heineken Light set for flight on TV
The makers of Heineken Light are kicking off what they call “a holistic summer marketing effort” that will rely on television to do much...
NYMRAD gearing up for even bigger Ad Week push
The New York Market Radio Association (NYMRAD) isn’t resting on its laurels after last year’s first-ever Ad Week event. It is planning to get...
Ad Council PSAs tackle wildfires, food poisoning
Smokey Bear is coming back in a multimedia campaign that forwards his traditional message – “Only you can prevent wildfires” – and another advertising...
Web ad contracts cancelled over California nexus tax
California has become the first state in the nation to require retailers who advertise in the state to collect California sales tax on their...
Advertising moves beyond humans to monkeys
Two advertising executives were so intrigued by a talk they heard about a study which found that monkeys could understand money as a concept...
Perdue flight will focus on dedicated employees
The brain trust at Perdue Farms believes that its customers want to know about how the food they eat made it to their table,...
Aunt Jemima comes out of five-year hibernation
The frozen breakfast offerings of Aunt Jemima have been off the airwaves since 2006, but will be back on TV with a campaign that...
Ford Focus in multi-platform Univision promotion
Univision Communications, Ford Motor Company and Zubi Advertising announced a multi-platform consumer promotion for the launch of the all-new 2012 Ford Focus. The “Te...
Taco Cabana using TV to highlight summer makeover
Fast casual Mexican cuisine specialist Taco Cabana is updating its operation, and with it its image. The three-state, 156-location chain with San Antonio roots...