Pepsi has NBC, Fox cross-promoting X Factor, SuperBowl
Fox and NBC will promote big-ticket shows that run on each other's networks to allow Pepsi to link its sponsorship of the "X Factor"...
Mediabrands reorganizes into three groups
Universal McCann’s Mediabrands has reorganized its individual operating units into three ‘bundles’ designed to align with the way the agency’s clients have structured their...
Comcast sues DirecTV over misleading ads (video)
Comcast has sued DirecTV, accusing it of misleading consumers by promising "free" broadcasts of National Football League games. In a complaint filed 8/3 in...
Kraft wants to split into separate snacks and grocery divisions
Kraft Foods’ board announced it intends to create two independent public companies: A high-growth global snacks business with estimated revenue of $32 billion and...
Bounce TV scores Toyota
Toyota USA has signed on as the charter advertiser of the nation's first broadcast TV network for African Americans. Launching 9/26, Bounce TV has...
Junk food product placements replacing ads?
That’s what a Yale University study released on 8/3 claims. While a number of major food and beverage companies have been trying to limit...
El Pollo Loco "Feels the Mexcellence"
Shortly after launching its ¡Feel the Mexcellence! effort that highlights the brand’s flavor and hand-made preparation, the flame-grilled chicken QSR chain is adding four...
TPN is new AOR for Jockey International
Jockey International announced TPN as its U.S. agency of record for integrated marketing communications. Jockey began an agency search in late April as it...
States cutting back tourism ad dollars
Many states are slashing their tourism budgets, moving from national advertising to target market ads, according to a U.S. Travel Association article. About 20...
Fisher, New Vision offer SpotMixer to stations
It’s a sales tool that allows reps the ability to demonstrate the power of on air and online advertising: SpotMixer, provider of web-based video...
Boomers sold on continuing use of the aspirin of their youth.
St. Joseph Aspirin has been around forever – and many people of a certain age remember the distinctive orange flavor that helped get medicine...
SC Johnson splits account and dumps incumbent agency
After more than 50 years of having Draftfcb and its predecessors as its advertising agency, SC Johnson has moved its account to two other...
New agency for Cracker Barrel
Cracker Barrel Old Country Store says its new advertising agency of record is Euro RSCG Chicago. Euro RSCG Worldwide is the largest unit of...
And a tall cool frothy one for the winner
The One Club winnowed down a list of 32 excellent examples of beer commercials going back 15 years to come up with a top...
Changes coming to McDonald
According to McDonald’s, it’s been trying to appease nutritionists and other critics when it comes to the food the chain sells to children. In...