VAB campaign reminds residents of broadcast media
With the growth of new media destinations, some believe that radio and television audiences are declining. Not true--in fact, audiences continue to spend more...
Dave's Hot 'N Juicy Cheeseburger ads debut on TV, radio
Wendy's, via Kaplan Thaler Group, is giving its cheeseburgers a complete "taste-lift" by reinventing it – beef patty, bun and toppings -- and aptly...
YouSendIt launches radio effort (audio)
The large file online sending service for business is launching its first national radio campaign designed to reach professionals who listen to a wide range of radio programs while they commute. Five of the country's most popular radio personalities
Gogo campaign uses CBS Radio, TV, online, more (audio, video)
Steve Nolan:
Gogo, provider of in-flight Wi-Fi, has launched a major consumer marketing effort to introduce more travelers to the “magic of being in air...
UMG chooses Mediacom as media AOR
The GroupM agency will handle all traditional and digital media for Universal Music Group in US, Europe, Canada and Australia. The contract expands UMG’s...
Carl's Jr., Hardee's hype new Steakhouse Burgers (video)
Via David David&Goliath, the CKE Restaurant chains' ads include the Six Dollar Burger and Thickburger versions of the Steakhouse Burgers--a charbroiled, 100% Black Angus beef...
PTC up in arms over "The Playboy Club"
The Parents Television Council is calling on members and concerned citizens to contact Unilever and Chrysler to hold them accountable for sponsoring the premiere of
New "Imported from Detroit" spot launches for Chrysler 300 (video)
Chrysler, via Wieden+Kennedy, is showing off its new state-of-the-art eight-speed transmission and fuel-efficiency in a TV spot for the 2012 Chrysler 300. It keeps...
Arbitron RADAR 110: Dial-Global tops again
Arbitron rankers for network radio Persons aged 18-49 and Persons aged 25-54 have Dial-Global’s Complete FM Network, Contemporary Network and Adult Power once gain...
Ritz-Carlton repositions with new tagline, campaign
The luxury hotel chain owned by Marriott has launched a new $10 million campaign 9/16 to spread awareness of its new branding. It includes...
"Last Call with Carson Daly" and Ford kick off 11th season
The NBC late night staple and Ford launch the 11th season on Tuesday, 9/20 (1:35-2:05 a.m. ET) with performances from the legendary Greek Theatre...
NYMRAD extends "Creative Challenge for Change" deadline
The Grand Prize Winner will be selected from three finalists by a live audience vote during New York Market Radio/NYMRAD’s “listen...The Sound of Influence”...
eBay launches new TV campaign (video)
eBay may be more associated with auctions but this new effort aims to change that. Focused on buy-now mobile shopping, eBay unveiled its new television...
Red Robin debuts Oktoberfest B
Now through 11/6, Red Robin is featuring The Oktoberfest Bürger – a toasted pretzel bun slathered with beer mustard and topped with a fire-grilled...
Too many alcohol ads reaching youth on the radio?
So says the latest analysis conducted by the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health, which notes almost one out of 11 alcohol radio ads in 75 markets across the nation in 2009 failed