IAB releases ad verification conduct guidelines for comment
Its “Guidelines for the Conduct of Ad Verification” is now open for public comment. The framework, developed in conjunction with the Media Rating Council...
New Discover TV spots feature NHL players
On 11/1, Discover launched two new national “Peggy” ads featuring Blackhawks center Patrick Kane and Boston Bruins goalie Tim Thomas. Both 30-second spots showcase...
Kohl's holiday campaign using national TV, radio
The Kohl's Department Stores integrated effort emphasizes unprecedented value to all customers this holiday, given the economy and spending outlooks for the season. "Love...
Chrysler tops October sales increases at 27%
Ford sales climbed 6% in October, while GM sales were up just 2% from a year ago, and Chrysler Group sales shot up 27%....
FIAT explores "Alternate Routes" in CBS Radio effort
It’s a storytelling series on CBS Radio stations via two-minute vignettes to air in targeted markets. FIAT’s branding effort was designed for both radio...
Apartments.com launches TV effort (video)
Apartments.com is targeting rent-worthy individuals still living at home by some humorous yet uncomfortable moments with their older parents. Its first-ever TV campaign, the...
Gun classes radio ad refuses Obama supporters, Muslims (video)
Tom, Rick, and Harley Broadcasting’s Country station, KHLB-FM Mason TX has been running what has turned out to be a bit of a controversial...
Local Focus Radio opens office in Florida (audio)
Kay Olin
As the dust settles on the recent Clear Channel layoffs that especially hit smaller markets, the live and local stations left across America...
GM pulls ads from John & Ken Show
The mess at KFI-AM LA continues: Major advertisers for the afternoon show John & Ken are pulling out of ad buys after a boycott and rally organized by
BK Chef's Choice Burger effort includes radio, TV
It’s the QSR chain’s newest premium flame-grilled beef burger appearing on menus nationwide. The effort will be supported by national TV and radio advertising...
Canoe, ANA talk iTV
Canoe Ventures, JV of the nation's leading cable companies, and the ANA (Association of National Advertisers) have released initial findings of their collaborative research...
MEC scores Marriott for media
MEC will become the planning and buying agency for all of Marriott’s brands worldwide including Marriott Hotels and Resorts, The Ritz-Carlton and Marriott Rewards,...
ANA: Half of marketers increased TV budgets since 2009
A survey by the ANA (Association of National Advertisers) shows that nearly half of marketers (47%) increased television ad budgets since 2009. 30% of respondents said that budgets
AMA launches television effort (video)
The American Medical Association launched (10/24) a multi-million dollar campaign to underscore the importance of patient-physician relationships. The ad runs on broadcast and cable...
4As to adopt non-discrimination vendor policy (audio)
Sherman Kizart Clip 1
The American Association of Advertising Agencies (4As) will make a historic announcement on 10/25. It’s a non-discrimination media vendor policy and a...