RADAR 114: No rankers supplied
Arbitron reported in its September 2012 RADAR 114 report that over 184 million Persons 12+, or 71% of this demo heard one or more...
Care Concepts launches TV effort via Inter/Media
Inter/Media Advertising has landed a national TV campaign for Care Concepts, launching its 2-in-1 talking glucose meter and blood pressure monitor.
Jackie Lapin, Inter/Media spokesperson,...
Super PACs/outside groups hit 44% ad spend this election
Outside groups have accounted for almost half of all ad spending during this presidential general election, according to a First Read analysis of data...
James Bond on a mission in global Heineken effort
Via Wieden + Kennedy Amsterdam, Heineken announced a new TV and digital campaign in anticipation of the upcoming release of Skyfall, the 23rd James...
Q2 Radio revenue up 1%
Radio experienced another quarter of growth across the Spot, Digital and Off-Air sectors – up 1% for Q2 and First Half 2012. Digital continues...
Grey Advertising loses Dairy Queen
Grey Advertising NY and Dairy Queen have ended their relationship after 15 years. Grey had worked with DQ since 1997, but EVP/Marketing Barry Westrum...
17% of marketing, ad execs anticipate hiring in Q4
17% of marketing and advertising executives plan to add full-time staff in the next three months, according to The Creative Group Hiring Index for...
Lexus launches new effort for 2013 Lexus ES (video)
The luxury automaker’s general market spot, “Split World,” makes its debut through mirrored images, a la a kaleidoscope. Architecture, cyclists, trees and bridges create...
Lotus lands Las Vegas AMs
$800K KRLV-AM/KLAV-AM Las Vegas NV from Hemisphere Media LLC (Kimberly Hogan) to Lotus Broadcasting Corporation (Howard A. Kalmenson et al). $160K escrow, balance in...
Post-convention ad blitz readied
Get ready, presidential swing states. Now the campaign ad crush and TV spending spree really begins. The biggest change is on the Republican side,...
Citi’s “The Ex” campaign features celebs (video)
Citi Private Pass, an entertainment access program, offers access to thousands of events each year including presales, preferred seating and VIP experiences. The experiences...
Campbell’s Chunky Soup brings back “Mama’s Boy” campaign
The Official Soup Sponsor of the NFL is bringing back its “Mama’s Boy” campaign this season, via Y&R New York. Campbell’s selected Victor Cruz,...
Finding the right mix for promoting Fall shows
As TV networks get ready for the fall season, the promotion of new and returning shows has kicked into high gear, representing a significant...
Old Spice debuts “Believe in Your Smellf” (video)
Old Spice unveiled its new NFL marketing campaign centered around the Old Spice Champion scent lineup featuring Green Bay Packers wide receiver Greg Jennings....
Scripps licenses TiVo’s auto-buying tracker service
Scripps Networks has licensed the TV Auto Ratings platform from TiVo Research and Analytics (TRA) to gain a more granular view into viewers’ car-buying...