2012 Radio Mercury Awards Winners named
Marking the first time a Spanish Language spot and/or campaign has won Best of Show, JWT San Juan’s “The Most Popular Song” for client...
Execs from Hulu, Omnicom, TVB, Viacom join CRE
The Council for Research Excellence (CRE), a diverse group of senior-level research pros from throughout the media and ad industries dedicated to advancing the...
Crossroads readies $16M anti-Obama ad (video)
Super PAC American Crossroads and its affiliate Crossroads GPS are about to unleash their biggest ad offensive of the 2012 campaign, with $16 million...
WorldLink to handle DR for Pac-12 Networks
WorldLink, a global multi-platform ad sales firm, will exclusively oversee direct response ad sales for the recently launched Pac-12 Networks, the new group of...
Telemundo introduces geo-targeting advertising platform
“Telemundo+” is a team effort between Telemundo and Comcast Spotlight to build an ad platform that enables marketers to geo-target relevant Hispanic households across...
Arby’s unveils “Slicing up the Truth About Freshness”
It’s a brand re-launch and new campaign that celebrates Arby's rich heritage in freshly slicing meat in their restaurants every day for nearly 50...
Global ad spend to grow 4.6% in 2013
ZenithOptimedia’s latest forecast says global ad spend is expected to strengthen over the next two years, rising from 3.8% in 2012 to 4.6% in...
Belo rolls out private advertising marketplace
“Belo Private Ad Marketplace” is a new digital platform that connects advertisers with Belo's digital advertising inventory across its websites. The marketplace gives advertisers...
Global ad spend up 2.4% in Q2
While that’s a moderate 2.4% gain over Q2 2011, it’s still good news. According to Nielsen’s quarterly Global AdView Pulse report, emerging markets saw...
Pandora signs Lenovo for “Ultimate Concert Experience”
They’ve launched an exclusive partnership to help students kick off the new school year by giving Pandora listeners across the country the opportunity to...
Four Iowa TV stations reject political ad (video)
KCCI-TV and WHO-TV in Des Moines, WOI-TV in West Des Moines and KCAU-TV in Sioux City confirmed with the Des Moines Register they have...
Atlantic City launches “Do Change” campaign
The Atlantic City Alliance has launched a new "Do Change" advertising campaign to promote things to do in the fall. "Do AC" was been...
Facebook readies mobile ad network
Facebook has been criticized for not moving fast enough on mobile ads. CEO Mark Zuckerberg recently admitted to this and other shortcomings and mentioned...
“Anti-jihad” ads going up in NYC subway
A provocative ad that equates Muslim radicals with savages is set to go up in the city's subway system as violent protests over an...
Radio has largest reach in peak shopping hours
Take this one with you on sales calls as the holiday season is quickly approaching: AM/FM radio delivers the largest reach during the time...