Gilt Groupe surfs with Ocean Media as first AOR
Gilt (Gilt.com), an innovative online shopping destination, has selected Ocean Media LA as its first agency of record for planning and buying. Gilt provides...
DVR penetration raising eyebrows
A popular new show of the fall television season is NBC's "Revolution," a drama about post-apocalyptic America. Some 9.2 million viewers tuned in to...
Pure Michigan launches expanded winter campaign (video)
Television, radio and billboard ads in key markets in Michigan, Illinois, Indiana, Ohio and Wisconsin will launch 12/31 and run through the end of...
Macy’s holiday spot adds Kris Kringle, celebs
This season Macy’s is celebrating its holiday heritage with a new television campaign via JWT New York that uses modern-day technology to bring Kris...
First half global ad spend by sector
Though many industry sectors are spending cautiously in today’s uncertain economic environment, telecommunications companies invested significantly more on advertising in the first half of...
Yahoo!, Samsung partner on Interactive TV
It’s an expanded multi-year partnership to integrate Yahoo!’s Broadcast Interactivity platform into Samsung 2012 Smart TVs. Yahoo! Broadcast Interactivity, powered by its automatic content...
Del Monte launches “Bursting with Life”
Via Toronto-based Juniper Park, a division of BBDO Canada, Del Monte Foods says it’s the largest master brand campaign in 10 years to “reestablish...
The last big spend: $93 million for battleground TV ads
The Obama and Romney campaigns, along with their respective Super PACs, have bought at least $93 million on ads in 11 states for nine...
Doritos issues last call for Super Bowl ad submissions
It’s the last call for entries in this year's "Crash the Super Bowl" contest. Fans have two weeks remaining to turn their PepsiCo-owned Doritos...
Americans for Prosperity launches new campaign in MI, PA
Two conservative groups launched new ad offensives in Michigan and Pennsylvania as they hope to build support for Mitt Romney as the election draws...
Pivotal downgrades U.S. ad forecast; Sandy partly blamed
Brian Wieser, Pivotal Research Group analyst, says advertising was already looking weak with the risks of the fiscal cliff heading into the summer. The...
TV advertising threatened—a look to the future
The Age interviewed Tommy McCubbin, interactive director at Clemenger BBDO Melbourne, Australia about the future of media branding and consumption. As many have been...
Rick Dees moves to Compass Media
Compass Media Networks & Marketing has struck an agreement with Dees Entertainment for affiliate and ad sales for all of the Rick Dees programming...
Staples launches “8 Was Easy” campaign
“8 Was Easy” celebrates the arrival of Windows 8 with a humorous look at the real-life situations people face with technology, and how Staples...
Romney radio ads confront Obama’s “horses and bayonets”
Mitt Romney released a trio of new swing-state radio ads knocking President Obama over his "horses and bayonets" quip during the final presidential debate.
The...