Bar Refaeli added to Go Daddy Super Bowl spot
There was a bit of speculation for a while as to whether Danica Patrick would be in the next Go Daddy Super Bowl spot...
5-Hour Energy accused of false advertising
Living Essentials, distributor of its high-selling 5-Hour Energy drink, is under review by the National Advertising Division, who says one of its claims is...
2013 Honda Civic gets new campaign
The latest Civic ad push focuses on "makers and explorers like those who created a laser keyboard and 4moms origami stroller," said Honda in...
WPP buys stake in Globant for upped digital marketing
Agency holding company WPP will buy a 20% stake in Globant S.A., an emerging leader in design and creative capabilities in the development of...
AIG launches “Thank You America” (video)
The effort thanks America for its support during the global financial crisis, as well as highlighting AIG’s recovery, commitment to the communities it serves,...
Virgin Atlantic launches new TV effort
A multimillion dollar television campaign celebrating the extraordinary talents of Virgin Atlantic's employees launched 12/29. The ad is designed to highlight the skills of...
Dial Soap sues News Corp. over computer hacking
News Corp.'s latest hacking scandal doesn't involve breaking into voicemail in the U.K. to get story fodder, but this time a lawsuit from Dial...
Kantar Media buys AdGooroo for upped data analysis
The integration will enhance ability of Kantar to holistically measure global digital media landscape: Kantar Media, a part of WPP, has acquired AdGooroo, a...
Diet Pepsi launching “Love Every Sip”
Starting at the end of January, Pepsi will launch a TV effort with the tagline "Love Every Sip," along with the rollout of special...
2013 Chrysler 300 Motown Edition campaign launched (video)
The Chrysler brand is continuing to build upon the heart, soul and the passion of Detroit with a new 60-second commercial titled "Who We...
Ocean Media signs eHarmony
eHarmony today announced that it is returning its planning and buying account to Ocean Media, one of the country’s largest independent media planning and...
U.S. ad spend increased 7.1% in Q3
Total ad expenditures in Q3 finished the period at $34.5 billion, according to Kantar Media data. Total spend for the first nine months of...
AXE to be 2013 Super Bowl advertiser
For the first time since its U.S. launch in 2002, AXE, the No. 1 men’s grooming brand in the U.S., will air a :30-second...
Nielsen Tops of 2012: Advertising
With strong creative, a bump in spending and innovative brand integrations, 2012 marked another positive year for the advertising industry, according to a Nielsen...
MediaFactor, Univision Atlanta fund campaign for R&K Medical
It’s a new pitch in the media biz and sometimes makes the difference between a Yes and No for the AE: Helping to finance...