Nickelodeon to dole out makegoods
Viacom’s Nickelodeon will have to give away some inventory to compensate advertisers for an unprecedented ratings shortfall. The network started to experience ratings declines...
Q3 Internet ad revenues up 22%
Much of this growth is spurred by technology increases in smartphones and tablets. Internet ad growth includes all things mobile
2012 advertising expected to grow 1%
Individual medium growth trends in 2012 will reinforce a
Aleve debuts new "Kris's Day" campaign (video)
At the North Pole, Santa is stretched to the limit trying to get everything done in time. He’s struggling with back pain, and the...
China banning commercials during dramas in 2012
The free-market model of ad-supported television has made major strides in China over the last decade, however, next year, there is going to be...
Miami congresswoman wants Allianz ads pulled from media
Rep. Ileana Ros-Lehtinen (R-FL), who heads the House Foreign Affairs Committee, wants U.S. media to sever ties with Allianz, a German insurer that owes millions to Holocaust survivors. The lawmaker is pressuring National Public Radio stations, CNBC and others to stop. sticky wicket, indeed
Mobile advertising up dramatically
Q3 2011 Digital Consumer Portrait identified how Smartphone owners plan to utilize their mobile phones during the holiday shopping season while inside of retail outlets. This study revealed 32% of consumers plan to use their mobile devices to help research products
More on latest Chrysler 300 media buy
The latest TV spot in Chrysler's "Imported from Detroit" campaign, via Wieden+Kennedy Portland, includes a TV that ad airs nationally Thanksgiving Day during Lions-Packers...
National spot radio market update
The national spot radio market is posting gains for FY and there are also some positive trends for 2012, underscored by what many are...
Chrysler 300 ads feature Michigan Poet Edgar A. Guest (video)
Here’s a new twist on creative: The latest TV spot in Chrysler's "Imported from Detroit" campaign, via Wieden+Kennedy Portland, opens with Muddy Waters singing...
Hyundai films Super Bowl ad in Alabama plant
Several hundred employees at the Hyundai Motor Manufacturing Alabama in Montgomery took part in filming 11/19 for a TV commercial expected to be aired...
Bridgestone taps Optimedia for media
The tire-maker has been a major Super Bowl sponsor for years: Publicis Groupe's Optimedia gets both planning and buying for the Bridgestone and Firestone...
Pandora offering up political ad targeting
As we move closer to the 2012 election season, Pandora unveiled new targeting features that give political campaign strategists the option to target voters...
VOD ad effectiveness remains high
Advertising in VOD programming offers specific advantages for brand marketers to effectively engage consumers, according to the Phase II study of the Advanced Advertising...
The X Factor, Pepsi let fans design special performance
The "Pepsi Choice Performance" is a new partnership element allowing fans to help select details of a special ensemble performance by the finalists on...