Frito-Lay sued over all-natural claim (video)
Should genetically-modified ingredients qualify as all natural? That’s what a judge will have to decide. But this is not the first class action suit...
Chevy looks to indie filmmakers for new ad (video)
Chevrolet—and increasingly global brand--is going global to create a Super Bowl XLVI TV spot by offering independent filmmakers from 32 countries a chance to...
New BP ad shows progress on Gulf restoration (video)
Shortly after the Deepwater Horizon accident, BP said it took to the airwaves with its “Voices of BP” campaign, featuring employees committing to the...
Esurance debuts "Insurance for the Modern World"
The direct-to-consumer car insurance company has launched a new integrated ad campaign around the concept, "Insurance for the Modern World." The effort, via Leo...
Facebook to insert ads in news feed next year
Your friends' latest photos, status updates and shared links on Facebook will soon include their interactions with advertisers. Such "sponsored stories" will "gradually" appear...
The Tacher Company signs 22 new stations
Radio rep firm The Tacher Company, Inc. proudly announced new national rep deals with Dakota Radio Group, MT Shasta’s KZRO FM and High Plains...
The Tacher Company opens NYC, Detroit offices
Managing partners, Joe Costello and Greg Tacher have tapped Alex Doyle to open a New York City office for the rep firm as it...
NBC Sports Group creates "Red Bull Signature Series"
The NBC Sports Group, its action sports arm Alli Sports, and Red Bull Media House have formed a partnership for the development of a...
Radio seller sees red flag on agency buying practices
There seems to be monopolistic antitrust violations taking place in media negotiations. For example agency negotiators are telling us big chunks of their budgets
Natalie Swed Stone on audio measurement issues
There is no one-size-fits-all approach..online audio continues to grow and suppliers want the flexibility to serve all marketers and markets, and monetize all platforms - Audio in pieces will make it more difficult to understand, plan and buy
Kantar: ad spend up 1.5% in Q1-Q3
Total ad spend for the first nine months this year was up 1.5% from a year ago and finished the period at $104.7 billion,...
Lincoln and Team Detroit to form new, dedicated agency
It doesn’t have a name yet, but the luxury-oriented boutique agency, to launch 1/1 will be dedicated to Lincoln's brand reinvention and creative marketing...
Leo Burnett forecasts human behavioral trends in 2012 (video)
Leo Burnett Chicago released its first annual study of people and behavior highlighting six key consumer trends that will have a lasting effect on American brands and marketers
TargetSpot signs Spanish Broadcasting System
TargetSpot, the largest digital audio advertising network, will deliver in-stream audio ads for SBS radio stations, expanding its network an additional 1.3 million unique...
Holiday car ads fail to impress consumers
In spite of the introduction of more than 150 new ads plugging new models and holiday promotions, automotive advertisers have experienced a lukewarm reception...