U.S. ad spend increased 7.1% in Q3
Total ad expenditures in Q3 finished the period at $34.5 billion, according to Kantar Media data. Total spend for the first nine months of...
AXE to be 2013 Super Bowl advertiser
For the first time since its U.S. launch in 2002, AXE, the No. 1 men’s grooming brand in the U.S., will air a :30-second...
Nielsen Tops of 2012: Advertising
With strong creative, a bump in spending and innovative brand integrations, 2012 marked another positive year for the advertising industry, according to a Nielsen...
MediaFactor, Univision Atlanta fund campaign for R&K Medical
It’s a new pitch in the media biz and sometimes makes the difference between a Yes and No for the AE: Helping to finance...
TargetSpot expands network with AdsWizz integration
TargetSpot, the largest Digital Audio advertising network, announced a partnership with AdsWizz, a leading provider of Digital Audio technologies. TargetSpot will now enable AdsWizz...
Ad spend up 7% in Q3
This year continues to be one of growth for the U.S. advertising industry. According to a Nielsen Wire blog post, ad spend in the...
Pepsi, Beyonce to launch $50 Million campaign
It will be timed with the pop star’s next album and even includes a limited edition Pepsi can with Beyonce’s image. The effort will...
Arbitron releases RADAR December 2012 ratings
They don’t supply the rankers anymore, so there’s not much to say: Arbitron reported in its December 2012 RADAR ratings that over 181 million...
CALM Act kicking in soon for TV spots
Beginning Thursday, TV stations and cable providers are required to keep the volume of commercials at a level consistent with programming.
The Commercial Advertisement Loudness...
Lexus partners on another “Restaurant Impossible”
Food Network and Lexus have partnered to produce a one-hour holiday special episode of Food Network’s popular Restaurant Impossible, the first course of an...
Report: TV’s currency will change, but not to C7
Brian Wieser, Pivotal Research Group analyst, says in a new report that broadcast networks have become increasingly vocal in recent weeks about their intention...
Verizon DVR parent monitors room, sends targeted ads
A patent application from Verizon describes a DVR set-top box that would watch the living room for "ambient actions" like people singing, fighting, or...
Pandora CEO: “Fiscal Cliff” to blame for slow ad sales
The "fiscal cliff" is to blame for Pandora's lowered revenue guidance, not increasing competition, the company's CEO Joe Kennedy said on CNBC's "Squawk on...
Lincoln launches largest advertising campaign yet
In an attempt to reinvent itself, Lincoln launched the effort 12/3 in conjunction with its new 2013 MKZ sedan. As part of the multimedia...
Radio listening remains steady
Arbitron announced highlights from its December 2012 RADAR 115 National Radio Listening Report. The report shows radio’s audience holding steady year over year, reaching...