Cinema, Internet ad spend on the rise
Ad spending rose 3.3% YOY, from January to September 2012, according to Nielsen’s quarterly Global AdView Pulse report. Though advertisers continue to spend the...
Aflac debuts Spanish-language TV ad
Aflac’s latest Spanish language spot, “Press Conference,” begins with a commercial titled Press Conference, in which a "doctor" answers questions about an undisclosed accident...
New ANCO campaign relies on television
Federal-Mogul’s ANCO wipers brand is connecting with millions during the prime wiper selling season through a far-reaching television, digital and print campaign. ANCO wipers...
Taco Bell unveils details on Super Bowl ad (video)
Via Deutsch LA, the :60 second Live Mas spot is titled “Viva Young” is scheduled to debut during the third quarter of the game...
Report: Local TV ads had biggest effect on 2012 election
Jack Poor, the TVB’s VP of Political Research and Analysis, has issued a statement and supporting research based on TVB’s analysis of the 2012...
Ameriprise launches new TV campaign
Ameriprise Financial says it is scheduled to begin airing this Sunday, 1/20 during the National Football League’s NFC Championship game. The broadcast ads highlight...
Global ad spend up 4.3% in Q3 2012
The global advertising market saw healthy growth during the third quarter of 2012, according to Nielsen’s quarterly Global AdView Pulse report. Spending was up...
Church’s Chicken signs new agency
Rob Crews, EVP and Chief Marketing Officer for Church’s Chicken announced today that ESW Partners Chicago will be Church’s new creative AOR. The agency...
Fox Hispanic Media sets upfront date
The marketing and advertising sales arm of Fox’s portfolio of Spanish-language channels and networks, announced its 2013 Upfront presentation will be held in New...
The Tacher Company signs Mt. Washington Radio
Independent rep firm The Tacher Company has aligned with Mt. Washington Radio who operate WMWV-FM and WVMJ-FM in North Conway, NH and Berlin/Gorham, NH....
Univision forms full-service internal agency
The “Univision Agency” will oversee a media inventory of more than $500 million across all of Univision’s broadcast, cable and radio properties. It will...
T.G.I. Friday’s launches radio, TV effort
"Why Not?" is the name of the restaurant chain’s new campaign and really, at least temporarily, its new tagline. The effort embodies the freeing...
Chevy’s new tag: “Find New Roads”
Chevrolet announced it is dropping its “Chevy Runs Deep” slogan and replacing it with the new tagline “Find New Roads,” saying that it’s better...
Kaley Cuoco and Shatner star in new Priceline campaign (video)
We knew they wouldn’t kill him off for good: William Shatner is getting a new Priceline commercial co-star: Kaley Cuoco of CBS' "The Big...
The Tacher Company signs Reising Radio Partners
Independent rep firm The Tacher Company has aligned with Reising Radio Partners of Columbus Indiana. Reising Radio Partners Stations include:
WRZQ FM Hot A/C
WYGB FM...