The Tacher Company signs Light Media
Inspirational media broadcaster Light Media announced an exclusive deal with The Tacher Company for regional and national advertising representation for its flagship radio station Power...
Buy details in on Wienerschnitzel's "Heritage" campaign
Kristin Proctor, Wienerschnitzel spokesperson, tells gave RBR-TVBR the details on the television buy for its 99-cent Original Chili Dog deal available through 1/22. The...
Turner realigns ad sales; taps Speciale
Turner Broadcasting System’s ad sales division has made a number of organizational changes designed to more closely align/integrate operating functions within each of the...
China TV stations lengthen spot breaks
In response to losses brought about by the State Administration of Radio, Film and Television (SARFT)'s recent ban on TV ad breaks during TV drama episodes, China's TV stations have recently begun lengthening TV advertising breaks between TV
Wienerschnitzel launches "Heritage" campaign (video)
Wienerschnitzel has announced the return of its 99-cent Original Chili Dog deal available through 1/22. The effort is the first of more to come,...
NBC sells out Super Bowl; $4 million per ad
NBC has sold out its 30-second spots for this year’s Super Bowl, getting as much as $4 million per slot, according to NBC Sports...
Doritos unveils consumer-created SuperBowl spots (video)
After the submission phase and review of more than 6,100 entries in this year's Crash the Super Bowl contest, Doritos revealed the five finalists...
Rick Perry's campaign bought the most radio in Des Moines
Rick Perry bought the most but Mitt Romney wins the Iowa Caucuses by a narrow margin a few votes over second place Rick Santorum who spent little in ad dollars but had boots on the ground. Ron Paul spent ad dollars and came in third. Look at the ad dollars
77.7 million new vehicle sales expected globally
Worldwide new vehicle sales in 2012 are expected to rise 6.7% over 2011 volumes to 77.7 million vehicles, according to Polk. Polk says the...
Inter/Media scores Joe Theismann for DR campaign
Inter/Media Advertising says Joe Theismann, former NFL star quarterback, will star in a campaign for New Vitality's Super Beta Prostate All–Natural Supplement. Super Beta...
Majority of Iowa ads attacking Gingrich
Anyone seeking an explanation of GOP presidential hopeful Newt Gingrich's recent drop in Iowa polls may see why in a new analysis of Iowa...
Santorum launches radio ad after Iowa polls jump (audio)
Republican presidential hopeful Rick Santorum is aiming to capitalize on his recent increase in the polls with a new radio ad airing statewide in...
McCann loses Lufthansa creative
IPG’s McCann Erickson Berlin office has lost its Lufthansa global creative business to Hamburg, Germany-based Kolle Rebbe in a three-year deal. McCann held the...
J.C. Penney, Saatchi parting ways
Under new leadership, J.C. Penney has added new partners to its agency roster and in that effort, squeezed out its AOR of five years,...
Newt Gingrich launches "Main Street" TV ad (video)
Newt Gingrich’s 2012 presidential campaign released its new ad, “Main Street,” which began airing statewide in Iowa 12/28. Candidates for the 2012 Republican presidential...