NewFronts schedule is bigger than ever
The Interactive Advertising Bureau has revealed the schedule for the second annual Digital Content NewFronts, which will be held 4/29 through 5/3 in New...
Radio represented at National Auto Show
Bill Burton, President of the Detroit Radio Advertising Group (DRAG), reports that the National Automobile Show in Motown was a smashing success. He tells...
The Tacher Company signs Rochelle Broadcasting
Independent rep firm The Tacher Company has aligned itself with Rochelle Broadcasting as the station group’s exclusive national rep. The group operates WRHL-FM as...
Entravision re-names LER “Entravision Solutions”
Entravision Communications has changed the name of its Lotus Entravision Reps (LER) to Entravision Solutions, a national sales and marketing organization specializing in Spanish-language...
A look at the latest ad spend by sector
Despite moderate global growth in ad spend, fast-moving consumer goods (FMCG) companies continued to invest—and invest more—according to Nielsen’s quarterly Global AdView Pulse report....
Report: Super Bowl ad spend justified in subsequent online visits
Super Bowl sponsors have a new rationale for the record $4 million they’re spending on some 30-second spots this year: viewers of the most-watched...
Gun shops facing stricter cable spot regulations
The nationwide gun debate is moving to local gun shop advertising as well: Time Warner Cable is placing more stringent controls on commercials advertising...
Marketers to increase social media ad spend this year
U.S. consumers spend 20% of their online time and 30% of their smartphone time on social media—accounting for a whopping 121 billion minutes each...
Barbasol effort uses radio, TV
Barbasol has launched “Shave Like a Man,” the company’s first new campaign since 2008, and the brand’s largest national, multi-media effort in its 94-year...
PTC slams Kate Upton Mercedes Super Bowl ad
Kate Upton’s Mercedes-Benz Super Bowl ad is just as one would expect; sexy. But is it too racy for television? The Parents Television Council...
2013 Super Bowl ad spend detailed
Super Bowl ads on TV have immense reach and cost big money. Last year’s Super Bowl XLVI attracted 111.3 million viewers, making it the...
Kia details Super Bowl spot (video)
Kia returns as a Super Bowl advertiser for the fourth time in a row. Its "Space Babies" spot for the 2014 Sorento is part...
90% of local ad sales managers expect revenue up in 2013
Nearly 90% of local media sales managers are expecting increases in advertising revenue for 2013 compared to last year, according to the newly released...
OneHealth Urgent Care launches effort on Cox Media (video)
Capital Group Holdings announced the launch of their television campaign for OneHealth Urgent Care, the company's wholly owned urgent care division. The campaign will...
Skechers to air two Super Bowl spots
Following up on last year’s Super Bowl ad starring the adorable pup Mr. Quiggly for Skechers GOrun, Skechers USA says its will return to...