Google/YouTube, Yahoo, Hulu, more planning upfront
This April Google/YouTube, Yahoo, Hulu, AOL and Microsoft are planning a two-week upfront event in NYC, dubbed "Digital Content New Fronts.” Each company will...
McDonald's renews with NHL as official league partner
The National Hockey League announced that McDonald’s USA has renewed for multiple years as the Official Quick Service Restaurant of the NHL in the...
DDS automates media buying for HD, streaming radio
Agencies using Donovan Data Systems' (DDS) spot media-buying system can now evaluate and purchase airtime on HD Radio and streaming radio stations. DDS, with...
TV ad effectiveness on the upswing
According to the sixth ANA/Forrester survey of more than 100 national advertisers measuring marketers' attitudes toward TV/video advertising, there’s a renewed belief in the...
Santorum prepares Michigan TV campaign (video)
With Rick Santorum leading in Michigan’s GOP primary in some polls, the former U.S. senator from Pennsylvania is readying his in-state ad campaign. MIRS,...
Fox taps Adspace Digital Mall Networks for midseason shows
Fox Broadcasting chose Adspace Digital Mall Network, owner of the largest in-mall digital advertising network in the country, to display and promote their midseason...
Political HD ads break records in Q4
High-Definition (HD) advertising has become an important factor for political campaigns this election year, according to the Q4 2011 HD Advertising Trends Report from Extreme...
Buy details given on Siemens "Answers" campaign
Siemens is launching the next phase of its award-winning "Answers" campaign via Ogilvy & Mather with a new emphasis on the tangible impact Siemens...
Nickelodeon strikes new deals with General Mills, Target, Reckitt Benckiser
The advertisers have signed on as charter sponsors for NICKMOM, the network's new multiplatform content destination targeting moms. These multi-million dollar deals will include...
New Siemens effort features "Answers" (video)
Just after President Barack Obama singled out Siemens and its Charlotte, N.C., gas turbine plant as a positive example of job creation, Siemens is...
Dial Global signs SparkNet for ad insertion, program delivery
SparkNet Communications and Dial Global announced that all JACK FM network programming will now be utilizing the patented Dial Global STORQ local delivery technology....
Colorado, Minnesota & Missouri caucus spots analyzed
Media Monitors released its study of political spots that were run in Minnesota, Colorado and Missouri leading up to its primary caucuses in each...
Clint Eastwood/Chrysler Super Bowl ad creates political fallout (video)
Chrysler's "Halftime in America" ad featuring Clint Eastwood has generated a high-profile debate about whether it accurately portrays the country's most economically distressed city...
USA Today Facebook Super Bowl Ad Meter results are out
The USA Today Facebook Super Bowl Ad Meter panel of viewers has named Doritos – Man's Best Friend as their favorite ad. The second...