Adbiz

Local connected TV ad tech operation Madhive has widened its existing relationship with data technology giant Experian. It's a deal that is designed to give local media markets broader access to Experian marketing audiences.

BIA Advisory Services in August forecasted that the industry will earn $171 billion in 2025. But understanding what’s behind that number is essential to succeeding in 2025. As such, Buono asked his team of analysts to identify the top 10 trends driving opportunities for local media next year. What did they find?

Local media marketing technology and managed services company Compulse has forged a strategic partnership with an ad sales, operations and revenue management software firm. The collaboration integrates that company's platform with Compulse 360, an automated omnichannel ad activation offering.

Want to capture young Americans between the ages of 13 and 17? Being relevant on YouTube, TikTok, Instagram and Snapchat may be essential for your broadcast media properties, a newly released analysis from Pew Research Center concludes.

Top performing U.S. companies in customer experience leverage values-based empathy, personalization, AI, and other innovative technologies to gain a competitive edge. That's the key finding from a just-released report from KPMG focused on the customer experience in the U.S.

Two out of three marketers expect business to improve next year while a third expect marketing budgets to increase, and 44% expect budgets to be maintained.  That's a key finding being shared by WARC in its just-released The Voice of the Marketer 2025 report.

Picture this: You're asked to address people you know, but you've been going blank during practice sessions. What's the deal with the "brain freeze" when it comes to public speaking? "This is a common problem when you have tons of information in your brain and have difficulty accessing it," Rosemary Ravinal notes. 

Independent advertising digital and linear rep firm Viamedia has forged new agreements with a trio of cable TV and broadband services companies, expanding its reach to 83 MVPDs across 72 DMAs.

As "Zoom expert" and public relations pro Rosemary Ravinal sees it, "private speaking" will improve your public speaking. She explains, "Whether you are leading a video conference, behind the lectern on a stage or whispering words of kindness to your grandmother, it boils down to communicating and connecting genuinely with other human beings."

Americans appreciate the benefits of digital life and are excited by the potential of generative AI, but respondents feel it’s up to tech providers to dispel lingering concerns about data privacy and security. That's the key conclusion from a newly released report from Deloitte that paints a vivid portrait of today's connected consumer.

Generation Z knows they’re considered hard to work with by those in other generations. And, they’re frustrated about it. This led Intelligent.com to survey some 1,000 full-time employees in this cohort to explore how widespread generational stereotypes are impacting Gen Z’s working experience — from career growth to workplace relationships.

Can we disagree and still love each other at Thanksgiving? For public speaking coach and veteran PR professional Rosemary Ravinal, the answer is yes. "If you decide to share the holiday table with people with whom you deeply disagree, it’s worth following some ground rules of diplomacy and civility," she shares in this column.

Some 80% of digital ad professionals now utilize Artificial Intelligence-based products  for media buying and campaign management. That's according to new findings released by ad sales automation and workflow software producer Frequence, recently acquired by connected TV ad platform Madhive.

In this column, public speaking coach and veteran Public Relations executive Rosemary Ravinal explores the underlying reasons why people lie, and how to detect it. It could provide learning lessons for your own public speaking needs.

Kentucky-headquartered independent advertising digital and linear rep firm Viamedia has signed agreements to manage advertising sales for seven new service providers, expanding its reach across North Carolina, South Carolina, Kansas, New York and Pennsylvania.