Has Axelrod decided Obama toothpaste comes in many flavors?
The Obama re-election effort is likely dropping a heck of a lot of ad money—and soon. We are hearing
Pepsi debuts “Live for Now” with Nicki Minaj (video)
Pepsi has launched the brand's first TV ad for its global campaign, "Live for Now." The ad, "Now in the Moment," inspires Pepsi fans...
Merlin Media billboards may violate state law
New Chicagoland billboards for Merlin Media’s WIQI-FM that say “He Never Listens,” in reference to former IL Governor Rod Blagojevich, are getting some pushback...
Barnes & Noble launches effort for NOOK Simple Touch
Barnes & Noble introduced a major new campaign for the NOOK Simple Touch with GlowLight, the world's first E Ink Reader with patent-pending lighting...
Jagermeister unveils “Stronger Bond” (video)
Jagermeister, the brand known for pioneering the original bar party with its signature Jagerettes, ground-breaking Tap Machines and category-changing Ice Cold Shots, debuted its...
Heineken chooses Starcom MediaVest after review
Heineken has consolidated global planning and buying at Starcom MediaVest, which won the account in review with co-finalist Mindshare. The appointment, effective 7/1, follows...
Jelli launches social ad platform for terrestrial radio
Jelli, an online social music service, has unveiled a new advertising platform that combines the reach of terrestrial radio with the engagement and measurement...
Regional Reps signs The Montana Radio Company
Regional Reps Corp., the country’s oldest and one of the largest independent sales representatives specializing in small and medium market stations, has signed an...
Wild Turkey debuts first-ever TV ad
Debuted nationally 5/1, the inaugural “Give ‘Em The Bird” spot advances the Campari America brand’s ongoing campaign that launched last year. The humorous spot...
Chrysler up; Ford, GM down in April
According to The Detroit News numbers, GM sales were down to 213,387 primarily due to a 25% drop in fleet sales. Retail sales were...
MagnaGlobal: 2012 ad revenues to climb 2.2%
MagnaGlobal estimates that ad revenues (ex. Political & Olympics – P&O) grew 1.6% in Q4 2011. As for FY 2011, US ad revenues (core...
Telemundo signs Chevy, Verizon for “Mia Mundo”
Telemundo Media, Chevrolet and Verizon Wireless announced "Mia Mundo," the first-ever bilingual branded-entertainment crossover series, will launch on Thursday, 5/3 and air on Telemundo.com...
Nespresso Coffee launches US campaign
Nespresso, a division of Nestle that sells single-serve espresso machines and capsules of coffee worldwide, debuted its first US television advertising 4/30. The 30-second...
Regional Reps signs Forum Broadcasting
Regional Reps Corp., specializing in ad sales representation for small and medium market radio stations, has signed an exclusive agreement with Forum Broadcasting in...
The Tacher Company signs Sierra Radio
The Tacher Company announced an exclusive national rep deal with Sierra Radio, which O&O’s has six stations in northeastern California. Sierra Radio includes:
KMYC AM,...